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The importance of having a presence online continues to increase, but how to establish and maintain that presence is changing rapidly. New social networks are popping up all over the internet, and being active on the major social networks online is an important way to make sure you can be found, whether you’re an online business, a blogger, a job hunter, or just an involved web user. However, many people are missing out on the fundamentals of having a robust presence online. Here are some important tips to consider:

Joe Smith? You’re Not Alone

Unless you’re lucky enough to have a completely unique name or organization name, you’ve got competition online whether you know it or not. If you’re a “Joe Smith” or other common name, there are many other Joe Smiths out there that also want to be found online, and they compete with you as far as search engine rankings and on social networks using the same name. There’s also a good chance that at least one of them is semi-famous. How do you make yourself stand out from the crowd? Read on.

A Domain is Still Home Base

The newest social network might be getting all the buzz and attention from media and blogs, but the best method of establishing an online presence is still owning your own domain. Buy yourself your domain name – if www.yourname.com is available, snap it up! If the .COM isn’t available, you’ve got many other solid choices such as .NET, .ORG, or .ME.

What to do with your Domain

Owning your personal domain name is a big step towards being visible online. However, the driving force behind being found online is content. If you have a domain name but it isn’t associated with a website, you won’t get very far. Search engines and social networks alike both value new and fresh content and quality links to that content. A static website is a good start, but depending on your needs a blog can be a better choice. WordPress is the most popular blogging platform available, and you can install it on your own hosting for free! We actually offer an automatic installation of WordPress from our application vault for hosting customers – making it even easier for you to get started. WordPress is great for everyone from beginners to power-users, because it doesn’t require coding or html knowledge, and it has a great intuitive user-interface. WordPress is such a versitile platform, it even powers this blog:

With the growing number of social networks and websites that you can choose to have a presence on, it can be important to have a home-base to link back to. Think of it like the backbone of your online nervous system.

Expanding Outward to Draw Others in

With the proliferation of social networks has come the ability to be in many places at once online. The downside there is that only being in one place online is becoming increasingly ineffective. Creating a profile on Twitter, Facebook, and LinkedIn is a great start. These are some of the biggest social networks, and they’re all great for connecting, sharing information and content and being visible online. There’s more to each of these networks than could be explained in one blog post, but they’re all very intuitive, and the best way to learn them is to dive right in and set up a profile.

If you’re already on the major social networks, consider some others that may be relevant to your interests:

• Flickr – A social network for sharing photos
• Dopplr – Share your travels online
• Yelp – Food buff? Review your favorite restaurants
• Youtube or Vimeo – Share your videos

Search is still what drives a vast majority of online traffic, so page 1 search rankings for the major search engines are key to getting noticed. If you’ve got a common name, this can be difficult. This is where having your own domain comes in. Having www.yourname.com or similar, among other factors, will help you rank high in search engines. Those social networks can also be a great way to rank well for your name. Having twitter.com/yourname ranks well organically and you just might see your Twitter account jump up the search rankings. If you’ve got a rare name, we challenge you to dominate the search rankings for your name!

If all else fails, Google has extended you a great olive branch with Google Public Profiles. You can create a basic profile in Google that will automatically show up at the bottom of page 1 search results for your name.

End Result: Own Your Brand Online

The internet has undergone a huge mentality shift since the early 2000s. In the early days of the internet, privacy was the norm. Unless you were creating an online business, many people preferred to be anonymous and hidden from the public eye. Now with the growth of the social web, being visible online can be important for a variety of reasons. Job hunting, connecting with friends, sharing media, scheduling events, participating in organizations, and creating new connections can all be aided by being present and active online. If you’re new to social networking online, take your time to learn what you’re doing rather than diving in head first, but now is most certainly the time to get your feet wet.

So what are you waiting for? Find a domain and start connecting!

A common topic that is confusing to many people looking to buy web hosting is Windows and Linux hosting options. What’s the difference? Is there even a difference? After reading this post, you should have a clearer understanding of what it’s all about.

First Up: A Common Misconception

Don’t let the operating system you’re using on your computer confuse you. Whether you have a PC with Windows or Linux or a Mac running OS X won’t matter when it comes to choosing your web hosting. Windows or Linux hosting specifically refers to the server that your site will be hosted on by your web hosting provider. Both types of servers can interact with any computer via web interface or file transfer protocol programs.

So What’s Different?

The big difference is obviously the operating system. A Windows server runs on the windows operating system, while Linux servers run various versions of the open source Linux operating system. If you plan on building a website using Microsoft proprietary software (such as ASP.net, or Access databases), Windows hosting is the way to go. However, Linux has matching solutions for every type of Microsoft server-side software, so don’t think you’re selling yourself short by choosing Linux. In fact, due to the open source nature of Linux, there is often more software available for Linux hosting than for Windows.

Security, Costs, and Performance

Some argue that Windows is more vulnerable to attacks since its the largest operating system and hackers spend the most time on Windows looking for vulnerabilities. Others make the counter-argument that Linux is less secure because it’s the most common server operating system. Both opinions are equal parts right and wrong. In reality, both Windows and Linux servers are regularly updated to prevent vulnerabilities and protect your website. Good web hosts are constantly updating software to keep servers secure.

As far as costs go, once again the open source factor comes into play. Many sites (including Domain.com) offer Linux hosting at a slightly cheaper price than Windows hosting simply because Windows is more expensive to implement. Windows is proprietary software and as such they charge higher prices for web solutions and server software. Paying less as a hosting customer for Linux doesn’t mean you’re getting less.

Performance-wise, Linux often has a slight edge because Windows is billed as an “all in one” solution, whereas Linux is very minimal and flexible with the ability to build onto the operating system.

It’s all About Your Needs

When it comes down to it, the differences between Windows and Linux hosting are relatively minor, but those small differences can be important depending on what you plan to do with your web hosting. From a customer usage standpoint, the software that comes with a hosting plan is one of the most important things to look at. Each hosting provider packages different software and services with their hosting, so look carefully at the details of your hosting package.

When comparing the Domain.com Linux and Windows packages, our hosting is very similar for both types, but one difference is that each uses a different Perl Distribution. If you’re not familiar with Perl, then there’s almost zero chance this difference will matter to you. However, if it does, you’ll want to know about the difference before you make your choice.

Other hosting providers may have bigger differences between their Windows and Linux offerings, so make sure to spend some time looking at the detailed breakdown rather than simply comparing cost, disk space, and bandwidth. Yes, the details can be a little confusing, but in the end doing a little research will be worth it to make sure you have a hosting plan that meets your needs.

We’ve made our Linux and Windows hosting plans very similar to each other and highly compatible with all the common website needs specifically to make life easier for you. All of our plans offer PHP and MySQL databases which are required by many open source applications. We’ve taken things a step further by providing you a complete application vault of software to automatically install on your hosting that includes WordPress, Joomla, and Drupal, plus much more.

And the Winner is:

As you can probably see, one option doesn’t have a clear advantage over the other. Both options provide stable, reliable web hosting, and the differences are primarily in software. Linux is touted by many as being the more flexible option of the two, which is often the case but depends on the individual hosting provider. Overall, Linux has a slight edge as the default web hosting option. The good news is that if you end up needing to switch between server types, most web hosting companies will help you do so. As a whole, worry more about who you’re choosing as a web host and the software options they provide than about whether you’re picking Linux or Windows hosting.

Find out more:

Domain.com Linux Hosting Plans

Domain.com Windows Hosting Plans

Some topics referenced in this post:

Web Server | File Transfer Protocol | ASP.net | Perl | PHP/MySQL | WordPress | Joomla | Drupal