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iStock 000023273491Medium 264x300 Automating Social Media Marketing with Hootsuite Social media marketing is a full time job, and if you’re like us, you need the right tools to help automate some of the more repetitive tasks. As you might have guessed (from the title of this post), we’re talking about one of our favorite social media management systems: HootSuite Enterprise.

HootSuite’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, WordPress, etc. (Wikipedia). The platform also provides custom analytics, message management, and a user-friendly mobile app to help teams stay connected at all times. HootSuite’s plans and pricing vary depending on the features needed. Individuals and small businesses can use the basic plan for free, whereas larger businesses with multiple social media channels, which need more in-depth analytics and scheduling capabilities, might be more interested in HootSuite Enteprise. For details on pricing, please click here http://j.mp/1arqQIJ.

If your business has a strong presence across multiple social media channels, having a plan in place ahead of time allows your marketing team to gauge real-time reactions.  Once you are ready to execute your social media marketing plan, you can take advantage of HootSuite’s easy to use platform through the various techniques we’ll explain below:

Social Media Support

HootSuite supports multiple Facebook profiles and pages, along with multiple Twitter accounts. It works for small businesses as well as larger companies who might have different subsidiary brands under their umbrellas. The basic service is free and users can upgrade to premium accounts based on their needs.

Team members can schedule weekly reports through the platform, which provide custom analytics on how posts are performing. These reports are emailed to team members, which is a handy feature to reference when trying to understand where your social media traffic is coming from.

Hootsuite Mobile

Hootsuite’s mobile app is convenient and easy to use. It’s available on IOS and Android, making it accessible to most smartphones. However, the mobile app has a few limitations- it only supports Facebook profiles and pages, Twitter accounts, personal LinkedIn accounts and Foursquare.

The app is helpful when it comes to receiving notifications on user activity for Facebook and Twitter accounts. If a customer has a sales question, comment, or support issue, it’s helpful to get this information in real time.

How We Use Hootsuite

Domain.com schedules posts through HootSuite to send to Facebook and Twitter, two of our main marketing channels. The Auto Scheduler is very handy when we have weekly deals, coupons, giveaways, or challenges that we want to share with both new and existing customers. It’s important to note the limitation with the bulk scheduler. Because Microsoft Excel doesn’t integrate well with HootSuite, bulk uploading of posts must be done manually. This is something to keep in mind if you have multiple social brands on multiple social platforms.

With minimal limitations, HootSuite serves its purpose as a social media management platform. It provides easier management of our brand’s social accounts, schedules our posts at the click of a button, and has built-in real time notifications. HootSuite is a great tool for any business or individual looking to organize the more repetitive tasks on social media.

Do you have any questions about HootSuite’s services or features? Let us know by tweeting @Domaindotcom or by commenting below.

 

 

 

 

500X500 Giveaway1 150x150 Domain.coms Top 5 Fireside Chats at TechCrunch Disrupt in San Francisco, CA

The Domain.com team had a great experience at TechCrunch Disrupt in San Francisco, California. We discovered amazing startups with some innovative new technologies, showcased our version 2.0 open source Twitter powered candy machine, and celebrated with our great customers who attended the event.

In case you missed it, here are our top five favorite talks.

Enjoy!

5. Mark Benioff, CEO of Salesforce

Benioff fondly remembers a gift from Steve Jobs and how it changed his perspective on entrepreneurialism and life, in general.

4. Dick Costolo, CEO of Twitter

Twitter’s CEO discusses winning management and leadership styles in companies.

3. Even Spiegel, Found of Snapchat

Spiegel discusses creating an ephemeral market, Snapchat’s business model, and lack of competitors in this space.

2. Marissa Mayer, CEO of Yahoo

Marissa Mayer explains the process behind designing Yahoo’s new logo, product focus, and her one super power ability.

1. Mark Zuckerberg, CEO of Facebook

Zuckerberg excitedly discusses Facebook’s revenue growth on mobile, Internet.org and the importance of providing the Internet to a global audience.

Let us know what your favorite talks are in the comments below. Tweet @Domaindotcom or “like” us on Facebook to stay updated!

 

Domain.com is excited to be at this year’s TechCrunch Disrupt SF! If you’re attending, stop by the Domain.com table for some sweet Domain.com swag.  Plus, this year you’ll have the chance to win amazing prizes (as well as score candy) when you try out version 2.0 of our custom built, Twitter powered candy machine.

To track what’s happening, we’ll be actively posting on Twitter and Facebook with the hashtag #DomainDisrupt. Be sure to follow @Domaindotcom and “like” facebook.com/domaindotcom because we’re running a giveaway for non-attendees.

Check back here in the next few days for updated TechCrunch details! And for general information on TechCrunch visit- http://techcrunch.com/events/disrupt-sf-2013/

 500X500 Giveaway Domain.com Sponsors TechCrunch Disrupt San Francisco!

Our last post focused on how to own your online presence, but also equally important is monitoring what other people are saying about you online. Whether you’re a company, a freelancer, or just an individual who wants to be more active online, it’s important to gauge both the amount of activity and the sentiment surrounding your brand online.

At Domain.com, we’ve jumped in head-first to social monitoring, and while we are the first to admit that we’ve still got more to learn, here are some of the keys to our methods:

Start with Twitter

If you’re being talked about online, chances are the place that will provide the most immediate and highest volume of content is Twitter. First off, make sure you have a Twitter account. If you don’t, it severely limits your ability to respond to real-time social interaction, which makes social monitoring somewhat pointless in the first place.

Next, start using Twitter search. It’s an incredibly powerful tool, and will only continue to get better as Twitter grows. Search for your brand, related terms, competitors, and other relevant terms. For example, some of the searches we run include Domain.com, domaindotcom, domaincom, domain, @domaindotcom, and other variants. This will give you a good indication of who is talking about you on Twitter, how many people are talking about you, and what they’re saying.

Twittersearch Track Your Brand: Social Monitoring Deep Search Basics

The Best of the Rest

Twitter is a great start in monitoring the real-time web. However, there are many other places to pick up on your brand mentions. Here are some of the others that can return valuable search results:

Friendfeed is an aggregator where users can integrate Twitter, Blogs, and other social profiles into one online stream.

Facebook continues to move towards being a more open social network, and its search functionality is increasing. Soon you’ll be able to search the status updates of all Facebook users who elect to have their profile information public.

Social Bookmarking Sites such as Digg, Reddit, or Delicious are a good place to search to get a good sense of your brand’s relevance and authority online.

Question/Answer Sites such as Yahoo Answers allow you to search through all the questions being asked to see if anyone has questions about your brand.

Social Search Tools such as Oneriot or WhosTalkin can provide interesting insights and uncover some search results you might otherwise not stumble across. They aggregate searches from a variety of the smaller and larger social networks available.

Check for Comments

Forums and comments on blogs are still common methods of discussion, and there are some great tools to search blogs and forums across the entire internet.

Boardreader searches numerous message boards and forums acrosss the internet.

Omgili is another useful forum search that often returns fewer results than Boardreader, but also different ones from time to time.

Backtype is a highly useful blog comment search tool, as is Icerocket.

Google is Your Friend

Google is great for everything that isn’t covered by one of the above tools. Make sure you set Google Alerts for terms you want to follow. Use Google News and Google Blog Search to find news articles and blog posts that include a mention of the terms you want to follow.

This is all starting to sound like a lot of work, right? Numerous searches at well over a dozen websites can add up to a good amount of time involvement, even if you’re efficient about it. Once again, Google offers a great solution: Google Reader. If you look closely at all the search results pages on various social sites, nearly all of them include a link to that search as an RSS feed. Set up an RSS reader, add each of your various searches to the reader, do some organizing, and suddenly you’ve got all of your searches delivered automatically right to you! This way, rather than performing searches once a day or even multiple times daily, you can let your RSS reader do all the work for you.

googlereader Track Your Brand: Social Monitoring Deep Search Basics

Does it Matter?

Social networking and social search is becoming an increasingly important way that internet users browse the web, get feedback, and ultimately find you. Social monitoring is not as easy as simply typing your name into Google to check search results, but it can provide a valuable and much more time-sensitive view of what’s going on relevant to your brand on the internet. It’s definitely worth it to take the time to check in on the social web.


The importance of having a presence online continues to increase, but how to establish and maintain that presence is changing rapidly. New social networks are popping up all over the internet, and being active on the major social networks online is an important way to make sure you can be found, whether you’re an online business, a blogger, a job hunter, or just an involved web user. However, many people are missing out on the fundamentals of having a robust presence online. Here are some important tips to consider:

Joe Smith? You’re Not Alone

Unless you’re lucky enough to have a completely unique name or organization name, you’ve got competition online whether you know it or not. If you’re a “Joe Smith” or other common name, there are many other Joe Smiths out there that also want to be found online, and they compete with you as far as search engine rankings and on social networks using the same name. There’s also a good chance that at least one of them is semi-famous. How do you make yourself stand out from the crowd? Read on.

A Domain is Still Home Base

The newest social network might be getting all the buzz and attention from media and blogs, but the best method of establishing an online presence is still owning your own domain. Buy yourself your domain name – if www.yourname.com is available, snap it up! If the .COM isn’t available, you’ve got many other solid choices such as .NET, .ORG, or .ME.

What to do with your Domain

Owning your personal domain name is a big step towards being visible online. However, the driving force behind being found online is content. If you have a domain name but it isn’t associated with a website, you won’t get very far. Search engines and social networks alike both value new and fresh content and quality links to that content. A static website is a good start, but depending on your needs a blog can be a better choice. WordPress is the most popular blogging platform available, and you can install it on your own hosting for free! We actually offer an automatic installation of WordPress from our application vault for hosting customers – making it even easier for you to get started. WordPress is great for everyone from beginners to power-users, because it doesn’t require coding or html knowledge, and it has a great intuitive user-interface. WordPress is such a versitile platform, it even powers this blog:

wordpressCMS Are You Master of Your Online Domain?

With the growing number of social networks and websites that you can choose to have a presence on, it can be important to have a home-base to link back to. Think of it like the backbone of your online nervous system.

Expanding Outward to Draw Others in

With the proliferation of social networks has come the ability to be in many places at once online. The downside there is that only being in one place online is becoming increasingly ineffective. Creating a profile on Twitter, Facebook, and LinkedIn is a great start. These are some of the biggest social networks, and they’re all great for connecting, sharing information and content and being visible online. There’s more to each of these networks than could be explained in one blog post, but they’re all very intuitive, and the best way to learn them is to dive right in and set up a profile.

If you’re already on the major social networks, consider some others that may be relevant to your interests:

  • Flickr – A social network for sharing photos
  • Dopplr – Share your travels online
  • Yelp – Food buff? Review your favorite restaurants
  • Youtube or Vimeo – Share your videos

Search is still what drives a vast majority of online traffic, so page 1 search rankings for the major search engines are key to getting noticed. If you’ve got a common name, this can be difficult. This is where having your own domain comes in. Having www.yourname.com or similar, among other factors, will help you rank high in search engines. Those social networks can also be a great way to rank well for your name. Having twitter.com/yourname ranks well organically and you just might see your Twitter account jump up the search rankings. If you’ve got a rare name, we challenge you to dominate the search rankings for your name!

If all else fails, Google has extended you a great olive branch with Google Public Profiles. You can create a basic profile in Google that will automatically show up at the bottom of page 1 search results for your name.

googleprofile Are You Master of Your Online Domain?

End Result: Own Your Brand Online

The internet has undergone a huge mentality shift since the early 2000s. In the early days of the internet, privacy was the norm. Unless you were creating an online business, many people preferred to be anonymous and hidden from the public eye. Now with the growth of the social web, being visible online can be important for a variety of reasons. Job hunting, connecting with friends, sharing media, scheduling events, participating in organizations, and creating new connections can all be aided by being present and active online. If you’re new to social networking online, take your time to learn what you’re doing rather than diving in head first, but now is most certainly the time to get your feet wet.

So what are you waiting for? Find a domain and start connecting!