Start Attracting Clients Without Spending All Your Money

Now that you’ve vetted your business idea, and have your website up and running, it’s time to grow your client list.

The larger your list of potential clients, the better your chances at bringing in revenue.

It can seem daunting reaching out to people you don’t know to ask for their business, but there are ways to make it easier.

Learn how to get started below.

It all starts with the right domain. Get yours today at Domain.com.

Building client relationships is all about being social

As great as your business idea is, it won’t go far on its own — you need the financial support only growing your client list can provide. But where do you find them? If you’re like most of the population, you have a free Facebook account. You can take that free tool, and start to leverage it to grow your client list.

We bet you’re thinking, “But my Facebook Business Page doesn’t get much engagement with the miniscule percentage of my followers!” Well, yes, you’re right. Keep in mind that you’re not restricted to only using your Facebook Business Page for promotion. If you want to build relationships with potential clients then you need to find them where they’re already spending their time.

If you provide local services then consider joining a local Facebook group for your town, or state. Don’t start bombing each and every local group you can find; instead, find ways to meaningfully contribute. Can you answer someone’s question and prove to everyone else who reads it that you’re an authority on the matter? At the root of every relationship is trust, so start building yours with prospective clients sooner rather than later.

Content and SEO are your best friends

SEO. It’s a pretty big buzzword, and it’s not going anywhere. SEO stands for “Search Engine Optimization,” and it’s the process of tweaking your website for a great chance at reaching the top of organic search results – getting you more, and better, leads. There are many great resources where you can learn the ins-and-outs of SEO, like Search Engine Land.

Content greatly influences SEO, so start a blog on your website. Write quality pieces that are relevant to your audience of prospective clients and current customers. Make sure to use the correct terminology and keywords. If your articles provide value then folks are less likely to bounce off the page, which also helps influence your search engine results ranking.

Toot your own horn

When you’re in business for yourself, you need to be your biggest advocate — never forget that. You don’t need to become a full-fledged braggart, but you do need to show off a little. Make sure your website has a complete “About Me” section, and it’d be a good idea to provide examples of work you’ve done. If someone is considering hiring you, then they need to know who you are, and the caliber of your work. There’s nothing more unprofessional that not taking the time to build your website for your business.

Take the first step to growing your client list by getting social

You can take the pressure off of growing your client list by trying the methods we discussed above. Nothing happens in a silo, so be social and connect with prospective clients where they enjoy spending their time. By building trust and relationships, you start building a client list too.

It all starts with the right domain. Get yours today at Domain.com.


Natalie Brownell
Natalie Brownell

Domain.com Marketing Manager. She believes in the power of words and loves a good story. She resides in MA and spends her days behind the keyboard with her two feline coworkers. Connect with her on LinkedIn.

Natalie Brownell
Natalie Brownell

Domain.com Marketing Manager. She believes in the power of words and loves a good story. She resides in MA and spends her days behind the keyboard with her two feline coworkers. Connect with her on LinkedIn.