At a job interview, or a meeting with a client, you wouldn’t wear slacks and a Wolf Pack graphic t-shirt – no matter how cool that shirt is.

The way you present yourself is important, and your email address is your first impression with  potential customers or partners. You want that email handle to be just as professional as your outfit or business card.

With an email address that matches your domain name, you can present yourself as a professional, stand out among the competition, and help customers decide that you’re the right business to solve their problem.

Once you present yourself the right way, the right clients and partners start to fill in around you, helping your business succeed – sort of like a wolf pack.   

Secure your professional identity with an email address that matches your domain.

Present yourself as a trusted professional

Business cards and firm handshakes are valuable marketing, but the best also promote trust at the same time. Do you take all of these details seriously? When your target audience receives an email, the first detail they see is the “From Name.” This is like an online handshake, your first chance to convey that you care about your business.

When you reach out with a generic email address, or one that doesn’t match your domain name, you put yourself at a disadvantage. Rather than focusing on getting customers to follow a link to your website, your first step then becomes building trust. You don’t want your “hotmail” email address causing doubt in the minds of customers. Does this email carry a virus? Instead, a professional email lets them focus on what you have to say.

Stand out from your competitors right in the inbox

Especially in niche markets, it’s these small details that help you break away from the competition. If you and your competitors are using the same generic email address, how can customers remember who to contact when they’re ready to buy? Even if everyone is using a professional email address, your domain name is what can get you recognized in the inbox.  

When your customers repeatedly see your name, reflected in the email address of every message you send them, you build brand recognition. This keeps you top of mind, meaning you’re more likely the first business they think of when searching online. If you’re offering custom-tailored suits, your clients need to recognize your name. An email address connected to your domain name helps customers see your quality suits on the street, and then connect that name back to your website.  

Are you the right business for your customers?

It may not seem important, but customers use that generic or unprofessional email address as an indication of how much you’re going to care about solving their problems. If you haven’t invested in a professional email address, taking care of your business needs, are you serious enough to take care of their needs?

Especially when your business is focused on details like the careful cut of a suit jacket, or the stitching on a pair of custom-made dress pants, your focus on the details of your business matters to your customers. The better you present yourself as a serious business through details like your email address, the more likely customers can trust that you’re the right business for them.

How to get your email to match your domain

You’ve decided to invest in an email address and present yourself as a professional. Now the issue is getting started. There are a few options when looking for a professional email address, but most choose between Gmail for Work, or Microsoft 365. These services also include tools to help your team become more productive, with cloud-based document sharing, central calendars, and more.

For example, if you have a custom domain name with Domain.com, and choose Microsoft 365 as your email tool of choice, the first step is to login to your domain dashboard. Then, select the domain name you wish to add your email to, and, on the next page, go to the Office 365 tab on the left hand navigation.

Follow the prompts on the screen to finish setting up your email account. This connects your two accounts together, simply and easily. Learn more about connecting professional email to your Domain.com account here.

Establish a connection between email and your website  

Every part of your business should be as professional as your outfit and business card – even your email address. Match your email address to your domain name to present yourself as a professional, stand out among the competition, and help customers decide that you’re the right business to solve their problem. Save your personal email address, and your Wolf Pack t-shirt, for the weekend.

Secure your professional identity with an email address that matches your domain.