It’s National Small Business Week, and here at, we couldn’t be more excited. Did you know that there are around 30.2 MILLION small businesses in the U.S.A. and they account for 66% of net new jobs? Small business owners everywhere, you impress us.

Have you been thinking about starting your own business? There’s no time like the present. But where should you start?

Your business and domain names are some of the first things potential customers see, and can influence their perception of you, so let’s start there. You’ll want to make sure that the business name you choose is also available to register as a domain name. This way, your physical and digital small business presence is consistent and you won’t confuse any potential customers.

In honor of small businesses and entrepreneurs everywhere, our friends at Radix created the infographic below with 10 tips to help you choose the perfect domain name.

It all starts with the right domain. Get yours today at

10 Tips to Find the Perfect Small Business Domain Name

1. K.I.S.S. — Keep it short & simple.

People are busy and deal with constant distractions; be memorable with a short and simple domain name.

2. Avoid using hyphens and numbers.

When it comes to choosing a domain name, err on the side of caution and avoid using lots of numbers and hyphens. Those characters are harder for people to remember, and you may lose out on website traffic.

3. Refrain from unique spelling.

Much like with #2, keep your customers in mind. Chances are they’ll type your domain name the way they believe it should be spelled and never end up on your website.

4. If you already have a business name — use it!

If you’ve already decided on a business name, use it for your domain name. There are many domain extensions, like .store or .tech, that increase the likelihood of you getting the perfect domain name to match your business.

5. Be descriptive.

Don’t leave potential visitors guessing as to what they’ll find on your website. Make your domain name descriptive and creative so they’ll know exactly what to expect from your site.

6. Be relevant.

Going all in on a tech startup? Use .tech. Diving into the world of e-commerce? Consider using a .store domain name extension.

7. Do your homework.

Getting caught up in legal red tape isn’t a lot of fun — don’t use a domain name that’s trademarked.

8. Avoid slang to leave room for growth.

Certain slang might be “in” today and passé tomorrow. Plan for longevity.

9. Don’t ignore Artificial Intelligence.

We live in an age of Artificial intelligence, though you might call it “Alexa” or “Siri.” If automated assistants can’t spell or pronounce your domain name, there’s a problem. Hearkening back to #3 — spelling matters.

10. Plan on being social.

Before hitting “Purchase,” take a few minutes to see if your desired domain name is available across different social media platforms.

It all starts with the right domain. Get yours today at

What other tips and tricks do you know that can help others find the perfect domain name? Share them with small business owners in the comments!