Email: If you’re like most of us you use it every single day.

So, are you taking advantage of that fact to get in front of your audience?

We hate to break it to you, but if you’re not, you’re at a disadvantage. In this post we’ll explain why your website needs email marketing and how you can use it to boost your online sales.

Email marketing and your website

Are you finding that despite your best efforts you aren’t making the profits that you’d like from your website?

It’s a tough reality that many business and website owners face. And it’s understandable considering you probably don’t have a six or seven figure marketing budget. How are you supposed to compete with the big guys?

We recommend using email marketing and adding a sign up form on your website. According to MarketingSherpa, “More than seven in 10 (72 percent) U.S. adults indicate a preference for companies to communicate with them via email.” There’s a lot of opportunity in that number, so don’t miss out.

Why use email marketing?

Let’s consider why people are visiting your website in the first place. To start, they have to be interested in you, which is great. They’re visiting your site because they want to learn more about you or they want to purchase from you. By providing an email sign up form on site you’re giving them an opportunity to stay connected with you after they leave. You’re also giving them an easy way to keep you top-of-mind so they can come back to your site in the future.

Oh, and did we mention that email marketing has a return of $38 for every dollar that you spend on it?

Tips to increase sales using email marketing

Here are our three best tips if you want to make the most of email marketing on your site.

  1. Make your sign up form easily accessible.
    1. Having a sign up form for your email list on your homepage is great. But having it available across all the pages of your website is even better. Many people arrive at websites after finding them in an online search. Oftentimes, these people aren’t taken to your home page, but land deeper within your site, like on a blog post. Don’t miss out on capturing their email addresses by only providing a sign up form on one page of your website.
  2. Communicate value.
    1. Big, blocky letters that scream, “Sign up for my list!” aren’t cutting it anymore. By providing more context and value in your call-to-action (CTA) for people to join your list, you better the chances that they’ll be interested and driven to sign up. Wouldn’t you be more inclined to sign up for a list that promised, “Discounts, deals, and insider info — for subscribers only!”?
  3. Use a template.
    1. Consistency is key. You want your subscribers to immediately recognize your emails and know who they’ve come from. Don’t change your colors, logo, and branding on each and every email as your customers won’t know what to expect and may unsubscribe from your emails thinking they’re spam.
    1. Pro-tip: Make sure your website name and domain name match, too! The more consistency you can provide for your customers the better they’ll remember you.

What should I include in my emails?

If you’re wondering what to put in your emails to drive sales, we can help with that.

Here are some ideas that you can use to help strengthen your relationship with your email subscribers so that they’ll be more invested in you and your site.

  • Coupons and offers
    • Everyone loves to feel special. Let your subscribers know that they made the right decision to let you into their inbox by giving them a special discount or coupon to use on your site.
  • Expertise and know-how
    • Are you the expert in your field or about what you sell? Show off those smarts! Use your email to convey interesting, valuable information about your products or services to capture your audience’s attention and inspire trust in you.
  • Images
    • Use images in your emails to help convey what words can’t. If you’re selling products and talking about them in your emails then showcase a few.
  • Clear CTA
    • Use buttons in your emails to provide clear, distinct call-to-actions. Want someone to purchase a product through a link in your email? Label it “Buy Now” so there’s no confusion on their part about what you’d like for them to do.

Email marketing and websites work together to increase business

Your website will benefit from email marketing, so don’t hesitate to add a sign up form to your site and start building your email list today.

Looking for more advice on your e-commerce site? Check out this post.