Are you ready for what it takes to survive in a voice-first world? With a few smart and effective strategies, you can manage to boost your website’s rank in the new era of voice searches.
Domain Names and Voice Search
Search engines are evolving at a constant pace making their user experience as simple and hassle-free as possible. The introduction of voice search has, in many cases, eliminated the need to type your queries. Every phone and computer is now powered by a voice assistant (such as Siri, Google Assistant, Cortana, and more). The presence of voice-first devices such as Amazon Echo and Google Home are now highly common.
Voice search is all set to be the next big thing, and for good reason. Conducting a search through voice takes a lot less time than typing out a query and it even offers faster results. A user doesn’t even need to look at the phone or the device in order to get the answer.
A revolution in the way people use search engines also requires a revamp of SEO strategies. In fact, Comscore predicts that more than 50% of all searches will be done by voice in 2020, with Gartner predicting that 30% of all searches will be done on a device without a screen. Since users are asking questions differently, experts need to find better ways to be able to give what search engines will see as the best possible answer. Apart from SEO, there’s also a need for Voice Search Optimization.
What is Voice Search Optimization (VSO)?
Voice Search Optimization is essentially the process of optimizing your webpage content, business listings, and brand information in order to improve your ranking in the search results. VSO is, in a lot of ways, similar to SEO. Users are widely using search engines to find on-the-go answers for everything from “Best restaurants that serve sushi” to “Will there be snow tomorrow?”.
You may think that it’s too early to get into voice search but this is the perfect time to prepare for it. In fact, the sooner you get your VSO right, the better its benefits will be for your business.
How can voice search benefit your business?
Voice search optimization is a phenomenal way for small and medium businesses to attract potential customers to their website. According to Google, 39% of voice searches center around finding out more information about businesses. This is especially true for local businesses. The more you strengthen your brand presence locally, the better you’ll fare in voice search. A lot of voice search queries are local such as “Where can I get the best burrito in Los Angeles?” Or “Best hair salons near Sunset Boulevard.”
Therefore, highlighting the details of your local business such as the location, office hours, pictures, etc. can help increase the number of visits to your local store, office or working space.
By properly implementing voice search optimization, both B2B and B2C businesses can enjoy a variety of business benefits. Some of those are:
● More website traffic.
● Better brand awareness and visibility.
● More foot traffic to your stores.
● Stronger, more relevant connection with the users.
● Enhanced user engagement.
● Better chances of conversion and sales.
How can your domain name help you win at voice search?
A meaningful keyword-rich domain name can go a long way in ensuring that you win at voice search. Mentioned below are a few tips that can help you get the right domain name that is a perfect fit for this new search era.
1. Get voice-search-friendly domain names
The right domain name can be a huge aid in performing well in voice search results. A domain name that is clear in its intent and incorporates the right keywords can enhance the chances of your website being picked up by the voice search assistant.
To ensure you have the most voice search-friendly domain name, ensure it has the following characteristics:
● It is short and simple.
● It is devoid of hyphens, numbers, or creative and incorrect spellings.
● It is keyword-rich.
For example, let’s assume someone wants to visit your website. Between www.gothicskullz-stuff.com and www.gothicstuff.store, which website do you think will be more easily comprehended by a voice search assistant?
A domain name can be your secret weapon in fighting the competition and ranking well in voice search. In fact, the use of new domain extensions such as .tech, .store, .online, .space, and more is on the rise and for good reason. They help optimize your domain name voice search.
2. Use natural speech patterns
Text based searches are very different from voice searches. When people type their search query, they prefer to use as few words as possible. However, when they use voice search, they will phrase their query as if they were asking another person. On average, people can only type around 40 words per minute, but they can talk at 150 wpm. Longer tailed queries are more natural for speech, so make sure your content is suited for this.
Let’s imagine that you’re using voice search to look for websites that sell Batman posters. Here, a domain name such as www.batmanposters.online has a stronger chance to beat the other competing websites. That’s the benefit of having keyword-rich domain names. Just remember, instead of only using single, to-the-point keywords that sound robotic, ensure that the sentences and phrases used on your site and in your content are more conversational.
According to a study by Backlinko, Google tends to answer voice search queries with short, 29-word results. This means that it is important that you keep your answers short, simple, and crisp and avoid any super technical jargon.
3. Optimize for local searches
According to research, 58% of consumers use voice search to find local business information. Just think about the number of times you’ve searched for things that include the words “near me”.
While the content on your website plays a crucial role in optimizing for local searches, your domain name can also be of great help. Domain names such as www.miamioxfordshirts.store or www.floridatacos.online are direct and to the point; they’re optimized for city-based voice search queries such as “Order tacos in Florida” or “Buy oxford shirts in Miami”.
Localized searches are no longer just about the city or state, but also about particular neighborhoods or localities. Local businesses would do well to factor this into their decision making process when choosing a domain name. For example, www.queensapparel.store is a good, local VSO-optimized domain name for anyone looking for apparel in Queens, New York.
With relevant domain extensions such as .store, .tech, .online, .press, and others, you can pick a short and definitive name that clearly highlights the nature of your business and where you are located.
A relevant domain name coupled with your business listings on search engines will make it easier for customers to find you.
In many ways, the era of voice search is already upon us. Marketers, business owners, and entrepreneurs must identify this enormous opportunity to power such searches and take the necessary steps to optimize their content for a voice-first future.
Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.