Follow this handy guide to boost your SEO game and get more eyes on your blog posts.

SEO Checklist for Blog Posts

Do your keyword research.

It may feel tedious, but this is a game-changer. Aim for keywords that match the intent and lingo of your reader. 

There are many free keyword search tools available to help you choose the most targeted ones for your audience. 

Be smart about keyword usage.

Keyword stuffing is a no-no. Instead, work your keywords into your headlines, image alt tags, & meta description. 

A blog post stuffed with keywords reads awkwardly and can drive away your readers. Search engines will take note and won’t reward that behavior or tactic. 

Use supporting keywords too.

Throw some secondary keywords in too, like synonyms for your targeted keyword. Search engines pick up on this.

Include internal links.

Give visitors a chance to engage with other pages on your site by linking to them. This also signals to Google that people like your content.

Pro tip: Make sure those links are set to open in new tabs.

…and external links too.

Throw in some links to helpful content from other sites too. Search engines & visitors alike appreciate the nod to additional info that’s relevant.

Build relationships with other bloggers by giving them a heads up that you’ve linked to their site. You never know, they may reciprocate the favor.  

Keep it conversational.

Technical jargon can be uninviting and dissuade visitors from staying. Keep your writing at an 8th-grade reading level and use an active voice.

Use a tool like the Flesh-Kincaid reading scale to grade your writing’s reading level and adjust accordingly. 


Proper formatting can make or break you. Make use of white space, plus your H & title tags. The more skimmable your post, the better.

Nail your title.

Make sure to include your keywords and keep it under 60 characters so it isn’t truncated in search results. 

Finesse the URL.

Your URL should include your keywords, but don’t fill it with conjunctions, adjectives, and articles. Separate your words with dashes.

Update your meta descriptions.

And make ’em good. These short blurbs are often what capture a visitor’s attention. And of course, don’t forget to include your keyword!

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