It’s 2020, do you have a small business website?
If you think creating a website requires years of technical training, an in-depth knowledge of code, and a month’s worth of free time … you’re incorrect.
You can create a website in less than one day; in fact, you can do it in less than an hour with a tool like WebsiteBuilder. Think about what you’d like for your customers to do on your website: purchase products, sign up for an email list, etc. then plan and create your site around those actions.
Keep in mind that your website is the heart and soul of your digital presence. Do seedy-looking storefronts make you want to shop at those retail locations? Probably not. So you’ll want to put a little thought into the domain name that your customers type into their browsers; after all, it is the first thing they’ll see and associate with your website.
If you need more motivation, consider this: Retail e-commerce sales in the United States are projected to exceed 735 BILLION dollars by 2023. Do you really want to miss out on your piece of that pie?
After creating your website, what else can you do to boost your online visibility?
While your website is the cornerstone of your small business’ digital presence, there are other things you can do to increase it. Our friends at Radix created the following infographic, “5 Ways to Boost Your Business’ Online Visibility” to help your small business level-up.