How to Add a Link to Your Instagram Bio: A Beginner’s Guide
Ever wonder how brands and influencers make it so easy to share their websites and online stores directly on Instagram? That’s where the “link in bio” feature comes in. Clickable links in Instagram post captions aren’t allowed, so the link in your bio is prime real estate for connecting with your followers beyond the website.
Recently, Instagram introduced a feature that lets you add multiple links to your bio. This is especially useful for businesses and creators who want to offer multiple options without relying on third-party tools.
In this guide, we’ll cover why linking in your bio matters, how to set it up, and tips to make the most out of it.
Why you should add a link to your Instagram bio
What makes Instagram so great? With well over a billion users, this is the best place for boosting your company’s sales while building a loyal following. Businesses of all kinds use Instagram, and links are one way to showcase their brands.
Using your Instagram bio for linking purposes can be pretty beneficial and open new opportunities for your brand’s engagement. Here’s how it can help:
Promotes your brand and drive traffic
By just adding a link to your Instagram, you can send followers to any brand affiliated content such as shops, blogs, or landing pages. You can increase sales with this simple yet effective tactic to turn Instagram viewers into return customers.
Increases engagement and expand reach
A bio link lets followers quickly explore more about your business, services, or content without leaving Instagram entirely. Easy access encourages followers to investigate what you offer, and fosters repeat visits from them.
Builds credibility and trust
Show people that your brand is one to be trusted by placing all your relevant links on the front page. When users can quickly access your website or content, you’re actually making it easier for them to trust your profile and engage with your brand.
How to add a link to your Instagram bio
Adding a link to your Instagram bio is pretty simple, though it’s only available for mobile users. Desktop users can’t edit their profile links. Here’s how to set it up on mobile:
For mobile users:
- Open your Instagram profile. Go to your Instagram profile by tapping your profile picture icon in the bottom-right corner of the app.
- Edit profile. Tap edit profile which opens options to adjust various parts of your profile.
- Add an external link. In the “Links” section, select “Add external link.” Here, you can enter the URL of the webpage you want to direct followers to, along with an optional title to describe the link.
- Add more links. If you want to add multiple links, then repeat steps 1-3. You can reorder the links as well, so prioritize them as needed.
- Save your changes. Once you’ve added all desired links, tap “Done.” Return to your profile to make sure the links appear correctly.
That’s it. Your clickable link is now live, giving followers an easy way to connect with different parts of your brand directly from Instagram.
Adding multiple links in your Instagram bio using a link aggregator tool
Instagram’s new multi-link feature makes it easy to connect followers to your website, shop, blog, or events—right from your profile. Back then, users had to rely on third-party tools.
But even though Instagram now allows multiple links in your bio, using a link aggregator still offers benefits like:
- Cleaner, more organized presentation
- Easy link management
- Analytics tracking
- Design customization
- Extra content
- Better link formatting
5 Helpful tips for maximizing the value of your link in bio
A little strategy goes a long way to getting the most out of your Instagram bio link. Here are some tips to ensure you attract the right attention:
Use clear and compelling titles
Make sure the titles you use clearly show where they’ll take followers, something like “Shop Our New Collection” or “Read Our Latest Blog Post.” Clear titles set the right expectations, making people more likely to click. Plus, when the link delivers what they expect, it builds better trust with your users.
Add a branded domain for a professional look
Go for a branded domain instead of a generic URL link, if you’ve got the resources. A branded domain is a web address that’s shorter, making your brand look more professional and your link easier to remember. Want to get started? Head over to Domain.com and find the perfect branded domain for your business.
Keep links relevant and updated
Remember to keep your links fresh by regularly updating them with your latest products, promotions, or events. Your followers are always on the lookout for new content, so be sure to refresh old links on your profile.
Organize links by priority
You could arrange your links in order of importance. You can place your main website or a high-priority landing page at the top. Prioritizing your most critical links ensures that your linked content gets the most engagement first.
Use analytics to track link performance
Try tools that show how your Instagram links are performing, like tracking click-through rates. CTR tells you how often people click your link compared to how many see it—basically, how much it grabs attention and drives action. You can figure out which links your audience loves and tweak them to get even more clicks and engagement.
Take your Instagram bio to the next level
Adding a link to your bio opens a world of opportunities for connecting with your Instagram followers beyond the app.
A well-placed link can make a big impact on your engagement whether it’s for promoting your business or guiding visitors to special offers. With Instagram’s multi-link feature, it’s easier than ever to provide followers with access to multiple resources in one spot.
Start optimizing your Instagram bio today and watch as your followers discover more of what you have to offer.
Frequently asked questions
Instagram currently allows you to add multiple links to your bio. While the exact limit may vary, you can typically include up to five links.
With Instagram’s multi-link feature, you may no longer need third-party link tools like Linktree or Shorby to manage multiple links in your bio. However, these tools can still be useful if you want to customize your links further, track analytics, or add more advanced features not available directly through Instagram.
What links you add on Instagram depends on what you want to achieve. Usually, you can link to your website, online store, latest blog post, social profiles, or any other page your users might find useful. For businesses, using short relevant links is a great way to boost professionalism and build trust with followers.
