What makes your business memorable? Is it your catchy slogan or witty business name? How about your logo? What’s that, you say? You don’t have a logo?! Not having a logo is detrimental to your business. Now that you have a domain name and website it’s essential you design a logo. Photo courtesy of Merriam-Webster.
Phase 1: Collect ideas. Step 2: ??? Step 3: Profit. This reasoning only works if you’re a mythical creature – and maybe not even then. Instead, you need to accept that turning that idea into a profitable business takes time, and careful planning. For now, don’t think about the end, or the never-ending doubt,
Forget those businesses with a century of customer loyalty and tradition under their belt. They have it easy. You have to market your new business idea with your own merit. Until people are familiar with your business and your products, you can market to those new customers by telling the story of your business. Why
You can ruin a brand image the same way you can ruin a road trip: overplanning. A good road trip should have the right crew, a destination, and a loose plan to get there. They also have a mind of their own; with a plan that allows the road to take the reins once the
Nothing happens in a vacuum. Nobody sits in the corner of a room meditating, blinds closed, lights off, and actually finds their next big business idea. The best ideas come from real life, and once you find the right one, you can test it before investing all of your cash, using all of the resources
Having your head in the clouds used to be an insult (unless you were John Lennon). Now, smart businesses rely on cloud services to keep tools up to date with the latest technology, share documents with remote employees, and increase data security. You don’t need to build your business its own server in your garage
When you were just starting your business, you knew what the whole team was working on, because you were the whole team. As your business grows and you add more talent to your staff, you need a way to keep track of deadlines. Especially if your team works remotely, the tools you use become more
At a job interview, or a meeting with a client, you wouldn’t wear slacks and a Wolf Pack graphic t-shirt – no matter how cool that shirt is. The way you present yourself is important, and your email address is your first impression with potential customers or partners. You want that email handle to be
What should the team work on today? It’s a simple question that often leads to the confounding answer: it depends, what needs to get done? Whether your team is in-house or scattered throughout the globe, you can stay on the same page, and know what everyone is working on, by using a central marketing calendar.
There are a number of reasons to transfer a domain name to another registrar. Perhaps your current registrar doesn’t offer all of the features you need, or they’re offered at a price that simply doesn’t fit your budget. Regardless of the reason you find yourself here, all the information you need to complete a domain