Holiday Marketing Calendar: Dates to Know [2022-23]
Can you believe it? The holidays are almost upon us!
If you haven’t had the time to prepare for them, don’t fret. We put together the following 2022-23 eCommerce holiday calendar to help you get started.
Once you’ve identified the holidays you’d like to participate in, refer to our Holiday Marketing Plan Guide for more insights and instruction.
Pro Tip: Don’t worry about each and every holiday listed below. Focus on the holidays that resonate most with your target audience.
Holiday Marketing Calendar ’22-’23
October Holidays 2022
Dates of note:
- 4 — Yom Kippur begins
- Considered the holiest day in Judaism.
- 10 — Indigenous Peoples’ Day or Columbus Day
- Indigenous Peoples’ Day is a recognized holiday in some U.S. states and cities. It’s meant to commemorate the indigenous peoples of America.
- An official federal holiday in the U.S. that commemorates the arrival of Christopher Columbus in the Americas in 1492.
- 24 — Diwali
- One of India’s biggest and most celebrated holidays.
- Known as the “Festival of Lights” it’s celebrated by Hindus, Jains, and Sikhs.
- 29 — National Cat Day
- 31 — Halloween
- “The tradition originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts.”
- Breast Cancer Awareness
- As of 2021, breast cancer has become the most common type of cancer across the globe. It accounts for 12% of all new cancer diagnoses worldwide.
November Holidays 2022
Dates of note:
- 6 — Daylight Savings Time ends
- 11 — Veterans Day
- A U.S. holiday dedicated to paying tribute to all veterans who’ve served their countries honorably.
- 24 — Thanksgiving
- Celebrated on the fourth Thursday in November, Thanksgiving is a holiday to celebrate the harvest and other good things of the past year.
- 25 — Black Friday
- The Friday after Thanksgiving.
- Traditionally marks the start of the holiday shopping season.
- 26 — Small Biz Saturday
- The Saturday after Thanksgiving.
- A day to celebrate and shop at small businesses to support all they bring to their communities.
- 27 — Artists Sunday
- Sunday after Thanksgiving.
- Started as a national marketing campaign to encourage shoppers to buy from artists and give one-of-a-kind gifts for the holidays.
- 28 — Cyber Monday
- The Monday after Thanksgiving.
- Created to encourage online shopping, it’s the second-biggest shopping day of the year.
- 29 — Giving Tuesday
- The Tuesday after Thanksgiving.
- It is “a global generosity movement unleashing the power of people and organizations to transform their communities and the world.“
- Focus on men’s health.
- Holiday preparation and shopping.
December Holidays 2022
Dates of note:
- 18 — Hanukkah begins
- An eight-day Jewish celebration commemorating the rededication of the Holy Temple.
- 21 — Winter Solstice
- Marking the onset of winter in the Northern Hemisphere, this is the shortest day of the year.
- 24 — Christmas Eve
- Marks the last day of Advent before Christmas begins on the 25th.
- 25 — Christmas Day
- A Christian festival celebrating the birth of Jesus Christ.
- 26 — Hanukkah ends
- 26 — Kwanzaa begins
- Observed by many African Americans, this secular holiday celebrates culture, heritage, and traditional values.
- 26 — Boxing Day
- Originally a day to celebrate and give gifts to the poor, it’s now mostly a shopping holiday.
- Celebrated in the UK and other commonwealth nations.
- 31 — New Year’s Eve
- The last day of the Gregorian calendar.
- It’s the height of the holidays.
- Charitable giving and goodwill.
January Holidays 2023
Dates of note:
- 1 — New Year’s Day
- The first day of the Gregorian calendar.
- 7 — Orthodox Christmas
- Also known as “Old Christmas Day.”
- Celebrates Jesus Christ’s birth according to the Julian calendar.
- Observed by the Orthodox Church.
- 14 — Orthodox New Year
- The first day of the new year according to the Julian calendar.
- 16 — Martin Luther King Jr Day
- A federal holiday in the U.S. that marks the birthday of Martin Luther King Jr.
- 22 — Chinese New Year
- Also called “Lunar New Year.”
- Annual 15-day festival in China and Chinese communities across the globe.
- Celebrates the beginning of the new year according to the lunisolar or Chinese solar calendar.
- New beginnings and resolutions.
- Health and wellness.
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