How to Add a Link to Your TikTok Bio 

How to Add a Link to Your TikTok Bio 

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58% of TikTok users find new brands and products on the platform. However, some businesses and creators do not add links to their TikTok bio, which means missing on the opportunity to bring leads to the sales funnel.   

The good news is that you can easily add a link to your TikTok bio. Here’s everything you need to know on how to do it.    

Adding a link to your TikTok bio can boost your online presence and help you achieve your personal or business goals.  

Here are several reasons why it’s important:  

  • Drive traffic to other platforms or websites. A clickable link in your bio lets you direct your TikTok audience to your website, blog, online store, or other social media profiles. This helps merge your followers across different platforms.  
  • Monetization opportunities. For influencers and businesses, linking to products, services, or affiliate programs can generate revenue. It enables you to promote merchandise, offer services, or share discount codes directly with your audience.  
  • Expand audience engagement. TikTok’s short-form videos may limit the depth of content you can provide. A link can lead followers to longer videos or articles. It can also link to other resources. This enhances engagement and adds more value to the user experience.     
  • Brand building. Consistent branding across platforms strengthens recognition and trust. A link to your official website or portfolio showcases your professional work comprehensively.  
  • Promote events or campaigns. If you’re hosting an event, launching a product, or running a campaign, a bio link can direct users to sign-up pages, information portals, or promotional materials.  
  • Collect feedback or conduct surveys.  Surveys and feedback forms can help you understand your audience. It’s a goldmine that can help you make your content better. 
  • Simplify contact and collaboration. A link to a contact form or professional networking profile (like LinkedIn) makes reaching out easier for potential collaborators, sponsors, or clients.  
  • Enhance credibility. Linking to a website can establish authority as a trusted source within a niche. It helps demonstrate expertise and attract a more engaged audience through TikTok content. 
  • Call to action (CTA). A bio link serves as a compelling CTA, encouraging your audience to take specific action, such as signing up for a newsletter, downloading an app, or getting free trials, discounts, and special offers.   
  • Optimize for SEO. Getting more people to your website through TikTok can boost your search engine ranking. 

 Here’s what you’ll need to add a link to your TikTok bio:  

  • TikTok Business Account. Ensure your Account is set to business, not personal account.  
  • 1,000 Followers. You need at least 1,000 followers to add a clickable link to your bio.  
  • Business Registration Proof (if under 1,000 followers). If you have fewer than 1,000 followers and aren’t a registered business, TikTok doesn’t allow you to add a website link to your bio. However, we’ll share a workaround for this situation later. 

1. Switch to a TikTok business account 

A TikTok business account unlocks features like analytics, access to a commercial music library, and the ability to add a clickable link in your bio. This is essential for brands, influencers, or anyone looking to promote content outside of TikTok. 

Steps to switch to a business account 

  1. Open the TikTok App. 
  1. Go to Your Profile. Tap the Profile icon at the bottom right corner. 
  1. Access Settings and Privacy. Tap the three horizontal lines (≡) at the top right corner. 
  1. Manage Your Account. Select Settings and Privacy > Manage Account. 
  1. Switch to Business Account. Tap Switch to Business Account under the Account Control section. 
  1. Choose a Category. Select the category that best describes your content or business. 
  1. Confirm the Switch. Follow the prompts to complete the process. 

Steps to add your website link 

  1. Open the TikTok app. Sign-in to your TikTok Account. 
  1. Go to your profile. Tap the profile icon. 
  1. Edit your profile. Tap Edit Profile. 
  1. Enter Your Website Link. In the Website link feature field, type your website link or bio link. 
  1. Save Changes. Tap Save or the checkmark icon to confirm. 

If you have fewer than 1,000 followers and want to add a link on TikTok, you might need to register your business, which is easy if you have your company information ready. 

As of this writing, registering as a business is limited to a few countries, but TikTok plans to expand this soon. Keep an eye on updates for additional availability. 

If can’t add a link to your TikTok bio, here are common reasons why and how to fix them: 

1. Not using a business account 

TikTok accounts are set as personal by default, and only business accounts can add clickable links in their bios. Switch to a business account by following the previous step in this post. 

2. Not having enough followers 

If you haven’t reached 1,000 TikTok followers, a workaround is to put your links in the bio description. Though these links are unclickable, they allow your audience to access your site by typing the URL into their browser. It’s not ideal, but it’s a step toward building visibility and engaging your audience.  

While waiting for your TikTok to get verified, keep growing your followers. Create interesting content that your target audience will like. Share content that is valuable and engage with them. Behind-the-scenes footage, user-generated content, or trending content are what resonates best.   

3. Device-specific limitations 

The option to add a link is typically available only on the mobile app, not on the desktop version. If you’re trying to add a link on a PC, you might not see the necessary settings. 

How to add a link to your TikTok bio on PC 

While TikTok doesn’t officially support adding a bio link from a PC, you can use a mobile emulator as a workaround: 

1. Download an Android emulator like BlueStacks or NoxPlayer on your PC. 

2. Install the TikTok app within the emulator. 

3. Log in to your account and follow the usual steps to add a link to your bio. 

Keep in mind that using an emulator might not provide the same experience as a mobile device and could have performance issues. 

Maximize your TikTok bio links 

Your TikTok bio link is a powerful tool to direct followers to more of your content. Here’s how to make the most of it: 

1. Use a link-in-bio tool to share multiple links 

Instead of being limited to a single URL, you can leverage tools like LinkTree or Web.com’s MyLinks feature, available through their eCommerce plan. This approach not only helps you feature multiple destinations but also enhances your brand’s visibility across different platforms.

2. Showcase multiple platforms and content 

Your bio link can direct followers to: 

  1. Products or services. Link to your online store or specific product pages. 
  1. New content. Promote your latest blog posts, videos, or podcasts. 
  1. Social media profiles. Encourage followers to connect with you on Instagram, YouTube, or Twitter. 
  1. Events and promotions. Share links to upcoming events, webinars, or special offers. 

3. Explore successful examples for inspiration 

Seeing how others do it can provide inspiration: 

  • gymshark. This fitness brand uses a link-in-bio tool to highlight new product launches, sales, and community stories. 
  • natgeo. National Geographic directs followers to featured articles and stunning photography galleries. 
  • tasty. The cooking channel shares links to recipes and cooking guides. 

These brands keep their link-in-bio pages updated and visually consistent, making it easy for followers to find what they’re interested in. 

4. Engage with your audience 

To keep your audience engaged, update your bio link regularly to highlight your latest content. Use clear labels so followers know what each link is for, and track which links get the most clicks to understand your audience’s interests. By doing this, you make it easier for followers to explore your content and stay connected. 

Take control of your TikTok growth today 

Adding a link to your TikTok bio is a simple and effective way to expand your reach. It helps direct followers to your website, store, or social media, which boosts engagement and growth. 

Switch to a TikTok business account today to unlock the bio link feature and start driving traffic to your most important content. 

FAQs 

Why can’t I add a link in my TikTok bio? 

To add a link to your TikTok bio, you need a business account and at least 1,000 followers. Once you have these, you can go to your settings and turn on the option to add a link. 
Note: As of this writing, TikTok business accounts are only available to limited regions.  

How to add link to TikTok bio? 

To add a link in your TikTok bio, switch to a business account by going to your settings. Then, tap “Edit Profile,” find the “Website” field, enter your URL, and save the changes. 

How do I add a link to my TikTok bio on my PC? 

Adding a link to your TikTok bio is only available through the mobile app, not on the PC. You’ll need to use the TikTok app on your smartphone or tablet to add or edit your bio link. 

Can I add more than one link in my TikTok bio? 

While TikTok allows only one clickable link in your bio, you can use a link-in-bio tool. These services let you create a single link that leads to a page with multiple links to your content or platforms. 

Serge John Mahinay
Serge John Mahinay

Serge is a Content Writer at Domain.com. With his background in SEO Content Writing, he incorporates his technical knowledge and deconstructs complex ideas and concepts into easy to digest texts. Outside work, he enjoys watching anime, playing video games, and learning about the newest AI trends.

My articles
Serge John Mahinay
Serge John Mahinay

Serge is a Content Writer at Domain.com. With his background in SEO Content Writing, he incorporates his technical knowledge and deconstructs complex ideas and concepts into easy to digest texts. Outside work, he enjoys watching anime, playing video games, and learning about the newest AI trends.

My articles