Do You Need a Brandable Domain Name? Let’s Explore the Benefits
One of the vital steps in creating an online identity is finding the perfect domain name. Domain names play a significant role in building your brand’s identity and how your audience sees your business.
According to the Internet Assigned Numbers Authority (IANA), there are 367 million registered domain names as of 2021. Because of this, securing a distinct domain name can be demanding. Given this situation, one of the best options you can consider is getting a brandable domain name.
In this blog, we will explore what is a brandable domain name, why it matters, how to create one, and how Domain.com can help you choose the best domain name to represent your brand.
What is a brandable domain name?
Brandable domain names are non-keyword names with no specific meaning and don’t specifically spell out what your business is about. However, they should be easy to remember, distinct, and reflective of your business identity.
Securing one helps you make a striking impression online, fosters trust in your customers, and concisely relays your intended message. With brandable domain names, your business can be an unstoppable workhorse.
What are some examples of brandable domains?
Looking for inspiration? Here are a few examples of well-known brandable domain names and why they’re effective:
- Google.com
This term has become the standard for web searches. Its unique qualities and simplicity make it highly recognizable. Google’s success demonstrates how a fictitious name can become a worldwide force.
- Spotify.com
Spotify’s brand name, a smart combination of “spot” and “identify,” is memorable, easy to read, and reflects the company’s music-streaming business. It’s an excellent example of a domain name that doesn’t need to define the product but instead builds a memorable identity.
- Etsy.com
Etsy’s brandable domain is short, amusing, and full of charm, reflecting the originality and uniqueness of the handcrafted goods it offers. It’s an easy name to say, spell, and remember, which makes it an important aspect of their branding success.
- Slack.com
Slack’s one-syllable name stands out since it’s short and catchy. It perfectly fits the company’s aim of streamlining communication, making it an extremely effective branded domain.
- Zappos.com
Zappos is a fun spin on the Spanish word “zapatos” or shoes. It’s simple and enjoyable, resonating with their customers while hinting at their product.
What distinguishes these brandable domain names? They’re unique, memorable, and leave a lasting impression—all of which are important considerations in developing a great internet presence.
Rather than just explaining what the company does, these brandable names attract attention, establish identity, and cultivate a relationship with their target clientele.
Benefits of brandable domain names
Brandable domains help you strategize your business effectively. It boosts the following key factors, allowing your brand to have a strong online identity:
Positive first impression
A well-thought-out domain name can create a more robust and positive first impression in the online market. A branded domain name plays a big role in branding, credibility, and digital marketing. It conveys that your brand is a legitimate business and not a scam website.
For instance, a brandable domain such as GoldenViolin.com will make you look more professional and legitimate than using CheapViolin-Deals123.info. Compared to generic domain names, branded domains are more recognizable due to their branding elements or keywords.
Credibility
A good domain name fosters professionalism and promotes trust with your target audience. It tells your audience what your brand is all about. When your domain echoes your tone, values, and promises, your brand message becomes clear and consistent from the very first interaction.
SEO benefits
Branded domain names that contain your business name or targeted keywords are recognizable and easy to remember, which improves brand recognition. When your customers easily recognize you, it lets customers know you’re exactly what they’re looking for, which affects your organic search, boosts your rankings, and increases site relevance.
Brand identity
When your brandable domain matches your business, it creates a cohesiveness that reinforces your brand identity. Customers will be more likely to remember and recognize your brand when they see it on different platforms, whether it’s your website, social media, or marketing materials.
Because of this, when searching online, your audience can instantly identify you and your brand when you secure a unique and brandable name.
Avoid cybersquatting
Choosing a brandable name can also safeguard your domain from cybersquatting or unauthorized registration and use of domain names, as well as other malicious online campaigns. Cybersquatting perpetrators, also known as “squatters,” register domain names that are identical to an existing domain to acquire a profit from a recognizable company or personal name.
Securing variations of your branded domain helps prevent squatters from registering these variations and potentially using them for financial gain or any other purposes. It prevents others from misusing your brand to set up scam websites, helping you maintain a positive impression.
Flexibility and futureproofing
A brandable domain allows your company to expand without being limited to a single product or service. So, you can change or increase your offers without having to rebrand. Consider Amazon—they began as an online bookshop, but their domain name enabled them to grow into the global eCommerce powerhouse they are today.
Choosing a brandable domain for your business ensures your online presence remains cohesive and coherent despite your business growth or diversification. Generic domain names, on the other hand, use keywords to describe what your business does. While your audience immediately understands what your purpose is, it can be a disadvantage if you have plans to expand your product line or venture into new markets.
How do you know if you need a brandable domain?
Your domain name is the face that represents you virtually. But is a brandable domain the right move for your business? Here are some pointers to help you decide.
Are you building a long-term brand?
If your goal is to establish a brand that will give you a lasting online impression, a brandable domain is a must. As the cornerstone of your online presence, it helps your business have a unique and memorable identity that your customers will recognize and trust.
Do you want to be distinct in a competitive online market?
Being distinct helps you attract a larger audience in a competitive industry. Securing a brandable domain helps you be different from the rest. While most generic domains blend in, a distinct and memorable brandable domain catches a customer’s attention.
Do you want to be consistent across online platforms?
A brandable domain goes beyond your website – it is the foundation of your online identity. Owning a recognizable domain name strengthens your brand. Additionally, it provides a seamless experience to your audience across social media and email marketing platforms.
Create the perfect brandable domain in 5 simple steps
Considering a brandable domain? Below are some steps you can take to create a perfect name for your brand:
- Brainstorm keywords. The aim is to build a domain that reflects your business name. Begin by listing words that describe your company’s name, purpose, and principles. Consider what distinguishes your brand, how you want your new domain to evoke the right emotions, and how it fits into your industry.
- Keep it simple. A memorable domain is typically short and easy to remember. Aim for one or two words, and refrain from using complex spellings or symbols that may confuse visitors. Simplicity ensures that your perfect brand name is memorable and shareable.
- Make it unique. Your domain name should distinguish itself from competitors while highlighting your brand’s personality. Try creating a new word or combining two relevant phrases to express your big idea.
- Think long-term. Choose a domain that will evolve with your company. Avoid names associated with specific trends or products that could hinder your future progress. Your ideal domain should be flexible enough to adjust as your business grows within your industry.
- Use domain name generator. If you need help in creating your unique domain name, our domain name generator can give you more distinct and memorable domain names. It generates potential options and provides purchasing insights for your domain, assisting you in obtaining the best domain for your business. more distinct and memorable domain names.
These steps will help you discover the ideal brand name to position your brand for long-term online success.
How Domain.com can help you secure the perfect brandable domain
Domain.com offers professional services to assist you in finding and securing the perfect brandable domain at an affordable price. Our platform provides access to a variety of tools, making the process quick and straightforward.
Domain search tool
Our reliable domain search tool will help you discover available domains based on your business name or key terms. We make customized suggestions to help you find what’s most suitable for you. From premium to regular alternatives, we have everything you need to make the best purchase.
Wide range of TLDs
Whether you’re searching for a traditional .com or something more distinctive like .co or .store, Domain.com has an extensive selection of TLDs to help you find the perfect fit for your business.
Secure domain transfer
We offer a smooth and secure domain transfer process if you want to transfer your domain. Security is our top priority at every step, and we want to safeguard your brand, including your domain assets.
Brand protection
Protect your brand by registering multiple domain names. Domain.com provides comprehensive protection for misspellings, abbreviations, and alternative extensions, ensuring that your business remains secure and up to date.
Domain Privacy + Protection
Safeguard your personal details from being exposed publicly. Our services include Domain Privacy + Protection, which secures you from potential stalkers, identity theft, and unauthorized access to your website and domain.
Domain Expiration Protection
Keep your investment and your domain with Domain Expiration Protection. This service ensures that your domain registration is extended for one year after it expires, giving you time to pay for your registration.
With Domain.com, you’ll be able to access all the tools you need, purchase, and secure your brandable domain, as well as professional support throughout the process.
Is a brandable domain name right for you?
A perfect brand name is the foundation of your online identity. Investing in brandable domain names is essential if your goal is to create a lasting brand, distinguish yourself from competitors, and provide a memorable experience for your customers.
Do you want to secure a brandable domain name for your brand? Start your search with Domain.com to create a unique brandable domain name for your brand!
