17 Popular Products to Sell Online in 2025
With eCommerce evolving at lightning speed, businesses who want to stay ahead of the curve have to choose the right products to sell online wisely. More importantly, they should select high-demand products that make a good profit.
But what are the best products to sell in 2025? This guide will help you identify the most profitable products to sell online and how you can attract customers to buy them.
Understanding the eCommerce landscape in 2025
Before you explore the different trending products to sell for your eCommerce store, you need to learn and understand the eCommerce business’s dynamic.
Here are the key factors that influence the online shopping revolution in 2025:
Technological advancements
AI-powered devices and smartphone accessories lead the race, while related products such as car phone holders, health and fitness products, and smart home gadgets are also experiencing high demand.
On the other hand, businesses are using technologies like Google Shopping Ads and other AI-driven tools to boost search engine optimization and market search.
Consumer behavior trends
Another thing you need to consider when choosing products to sell is understanding how consumers make choices.
Here are some factors that influence their buying decisions:
- Sustainability. Many consumers nowadays prefer an eco-friendlier alternative to mass-produced items. Selling products that emphasize sustainability can attract loyal customers who prioritize ethical choices and want to invest in products that reflect their values. Adding sustainable alternatives can help position your brand as the forerunner in this vital market shift.
- Personalization. People these days love to buy products that express their unique individuality, which makes personalized products more appealing. Items such as customized gifts help customers feel more connected and loyal to the brand. Focusing on personalized products enables you to tap into a market that appreciates uniqueness.
- Experience over ownership. Different categories, such as online courses and virtual fitness programs, cater to a growing preference for experiential purchases (items that offer an experience rather than a physical product) over tangible products. Demand for these products and services shows how people are willing to invest in knowledge, well-being, and unique experiences. Some consumers are moving away from being materialistic and investing more in experiences. If you cater to this growing demand, you’re positioned for success.
eCommerce platforms
Online marketplaces such as Amazon and Etsy may still be thriving. However, many businesses are building their own online stores to gain maximum control over branding, reduce shipping costs, and enhance organic traffic.
In creating your website, it’s best to choose a reliable website builder that gives you access to all the tools needed for online success, such as the right eCommerce features and online marketing tools. Selecting the right platform and understanding your target market can help your online sales grow.
The growth of mobile and social commerce
One of the fast-growing trends driving the online shopping landscape is the rise of mobile-first and social commerce. Consumers nowadays prefer to use their smartphones and social media platforms to search for products and make purchases.
According to Tidio, around 1 million social media users purchase items using Facebook monthly. This vast shift is changing how businesses should approach their eCommerce strategies.
Businesses must anticipate and understand the current market trends and ensure that their online stores meet these demands. By embracing changes, your online store can thrive in the future of online shopping, whether you’re starting a new eCommerce business or growing an existing one.
Top 17 trending products to sell online in 2025
Are you planning to start an online store or expand your business by offering new products and services? Here’s a list of products you could feature in your online store in 2025:
1. AI-powered smart devices and home gadgets
AI-powered smart devices use artificial intelligence (AI) to provide personalized, efficient, automated consumer experiences. These products improve daily life at home and businesses by learning and adapting to user behavior.
Some examples of these products are:
- Smart home assistants
- AI-powered kitchen gadgets
- Smart health devices
People are becoming more dependent on technology, which is why AI-powered gadgets and devices are expected to become more integrated into daily home activities. Consumers nowadays look for personalized, time-saving solutions, which makes these products more popular. If your target market is individuals who want to have an efficient everyday life assisted by AI, then this will be a perfect choice for a profitable niche.
2. Video gaming consoles, accessories, and augmented reality (AR) glasses
Thanks to technological breakthroughs and a constantly expanding gaming community, the video game business is still thriving as a major force in worldwide entertainment.
Gaming consoles, which serve both casual players and dedicated fans, continue to be a popular option. Gamers find this area very enticing because of accessories like gaming chairs, ergonomic controllers, and top-notch headsets that enhance the experience. The popularity of online gaming and eSports has increased demand for high-end gaming gear.
Some examples of these products are:
- Microsoft HoloLens
- Gaming consoles and headsets
- Customizable controllers
Because of its widespread appeal and steady demand across a range of age groups and demographics, video gaming consoles and accessories represent an extremely profitable business. Products such as AR glasses continue to be a popular option for online retailers hoping to draw in a loyal and growing gaming audience in 2025. By providing bundles, unique designs, or accessories made for gaming platforms, sellers can profit from this trend.
3. Candles
Candles are classic items that combine atmosphere and use, popular in marketplaces for both home décor and gifts. These multipurpose pieces suit various tastes, from aromatherapy and relaxation to parties and interior design.
The market for candles, particularly those with natural ingredients and environmentally friendly packaging, has been further stimulated by the increased emphasis on self-care and creating peaceful surroundings.
Some examples of these products are:
- Soy-based candles
- Scented candles with personalized packaging
- Decorative candle sets
Since they’re broadly appealing and versatile to different events and trends, candles are a lucrative market. They continue to be a popular option for internet retailers in 2025 as buyers want cozy, well-made items that give their homes a character. Offering distinctive fragrances, personalized designs, and eco-friendly choices can help sellers build a devoted clientele.
4. Pet products and gadgets
Pet products include a broad range of goods made to keep an eye on, entertain, and care for animals. It has also expanded with technology-driven items that help pet owners innovatively monitor, entertain, or care for their pets.
With more people keeping pets, particularly after the pandemic, the online pet market is expanding and providing various goods to meet pet owners’ needs.
Some examples of these products are:
- Smart pet feeders and smart collars
- Health monitors and pet cameras
- Interactive pet toys
The growing pet ownership and need for drive the pet industry’s continued expansion. The demand for high-tech pet care products will also grow as pet owners show greater interest in their animals’ welfare.
5. Health and fitness products (vitamins and supplements)
Health and fitness products aim to assist customers in enhancing their mental and physical health. As wellness and self-care become more important to people, this category includes various health-promoting products that appeal to fitness enthusiasts.
Some examples of these products are:
- Smart fitness trackers
- Ergonomic tools
- Immunity-boosting supplements and protein powders
With more people using technology to assess their fitness and make healthier lifestyle choices, the wellness trend is predicted to continue.
6. Beauty, skincare, and hygiene essentials
eCommerce thrives on the consistent need for hygiene and beauty products. According to Statista, the hygiene and beauty market is expected to grow at an annual rate of 3.35%. This makes them a strong foundation for online businesses. Products emphasizing natural ingredients and eco-friendly practices are currently in high demand. By offering beauty and skincare options that align with these values, businesses can cultivate a loyal customer base.
Some examples of these products are:
- Soaps, serums, and reusable beauty tools
- Skincare gift sets and bath bombs
- Natural deodorants and eco-friendly hygiene products
Beauty, skincare, and hygiene essentials are constantly in demand as customers place a higher priority on their own well-being. These products are a popular option for people looking for ecological, natural, and efficient personal care solutions in 2025. Ranging between daily necessities and luxury, this niche provides versatility for eCommerce businesses.
7. Digital content
Intangible commodities that are delivered electronically are known as digital products. Due to their convenience and scalability, these products offer an excellent opportunity for those who want to start selling products online. These digital resources cater to a wide range of customers, which includes professionals, learners, and hobbyists.
Some examples of these products are:
- E-books and other downloadable content
- Digital art
- Online classes
- Premium content libraries
- Virtual exercise programs
Digital products provide convenience, quick delivery, and the capacity to reach a worldwide audience without dealing with the hassles of actual shipping.
8. Customized wall art, home decor items, posters and artwork
Personalized artwork and decorative home products such as posters and customized wall arts are great for customers who want to make their spaces unique. These items are made specifically for each customer, which combines creativity with emotional value.
Some examples of these products are:
- Framed pictures
- Unique paintings
- Personalized family portraits
- Custom quote art canvases
- Photo-based artwork
Customized wall art and other personalized products let customers add touches to their living areas. These products connect to people’s emotions as they spend time at home and try designs that really represent who they are.
9. Smartphone accessories
Smartphone accessories are a good eCommerce venture as smartphone use continues to grow.
Some examples of these products are:
- Car phone holders
- Wireless chargers
- Phone cases and skins
Products that make using a phone easier, more effective, or more fashionable will continue to be in demand as mobile technology becomes a more significant and integrated part of daily life.
10. Travel accessories for remote workers
As remote work continues in 2025, travel accessories for remote workers continue to become increasingly popular. These products are designed to improve productivity, convenience, and comfort for those who work while traveling to different locations. Remote workers need portable and practical equipment to stay organized, comfortable, and efficient while having a work-life balance.
Some examples of these products are:
- Portable Wi-Fi routers
- Compact travel bags with tech compartments
- Noise-canceling headphones
- Travel-friendly power banks
- Wireless keyboards and mouse
The need for creative and practical products that meet remote work demands will only increase as more professionals adopt the digital nomad lifestyle.
11. Eco-friendly fashion accessories and jewelry
Sustainable, eco-friendly materials are now used to create fashion accessories from ethical sources.
Some examples of these products are:
- Biodegradable sunglasses
- Recycled material handbags
- Vegan leather wallets and belts
Eco-friendly fashion accessories are on the rise due to growing consumer interest in sustainability. Its demand will only increase due to the growing number of eco-conscious consumers leaning towards it.
12. DIY home improvement kits
Home renovation items and do-it-yourself (DIY) kits give customers the equipment, supplies, and guidance they need to finish projects at home. These products often assist them in enhancing or customizing their own spaces through creativity and personalization.
Some examples of these products are:
- DIY furniture kits
- Eco-friendly building materials
- Home gardening kits
DIY kits are a profitable market due to the rising trend of homeownership and the continued interest in sustainability and customized living spaces. These items offer a fantastic blend of creativity, sustainability, and value, making them a popular choice in 2025 as consumers search for ways to improve their homes without overspending.
13. Apparel and underwear
Apparel is a consistent performer in online stores. This is because customers are seeking trendy, comfortable, and affordable clothing options. Clothing items like underwear and casual wear remain popular products in the fashion market. Adding these products to your online store can help you drive potential customers who want to update their wardrobes.
Some examples of these products are:
- Stylish loungewear and activewear
- High-quality underwear for men and women
- Seasonal fashion staples like jackets or summer dresses
As more individuals opt to choose high-quality and trendy fashionable apparel and comfortable underwear, these items will remain in high demand. The rise of eCommerce and social media platforms has amplified their accessibility which fuels consumer interest.
14. Perfumes
Perfumes and fragrances remain as timeless luxury items that appeal to both personal indulgence and gifting. The perfume’s emotional and sensory appeal, added to the prestige associated with unique scents, makes it an attractive addition to any eCommerce store.
Some examples of these products are:
- Niche fragrances with unique blends that cater to specific preferences
- Unisex perfumes in sustainable and minimalist packaging
- Long-lasting signature scents ideal for gifting and personal use
Perfumes are a great addition to your eCommerce store, offering a broad range of audiences and high margins.
15. Kitchenware and cookware
Kitchenware and cookware products are becoming popular as more people want to cook at home. According to Quality Assurance and Food Safety, 81% of the consumers prefer to cook meals at home after gaining confidence in the kitchen during lockdown. Because of this, functional and stylish kitchen items like eco-friendly cookware and multipurpose tools are in demand.
Some examples of these products are:
- Non-stick pans and stainless-steel utensils
- Smart cooking gadgets like thermometers
- Reusable and eco-friendly kitchen storage
These items make a great option to start selling products online due to their consistent market with opportunities for seasonal promotions and bundling.
16. Blankets and bedsheets
Comfort items such as blankets and bed sheets are becoming in demand and aligned with the focus on self-care, improving comfort, and improving sleep quality. For an eCommerce store, these items offer a steady stream of sales, especially on seasonal peaks.
Some examples of these products are:
- Weighted blankets and heated throws
- High-thread-count bedsheets
- Decorative bed sets and quilted covers
Consumers want a cozy and stylish home environment, so the demand for bed sheets and blankets is on the rise. They perfectly combine
17. Athletic essentials (apparel and equipment)
Athletic products are growing as the fitness community is gaining growth as well. From workout apparel to equipment, this category caters to both health-conscious individuals and professional athletes, making it an ideal choice for eCommerce stores.
Some examples of these products are:
- Breathable workout apparel (leggings, tank tops, and running shorts)
- Yoga mats and resistance bands for home and gym workouts
- Dumbbells and fitness trackers for strength training and activity monitoring.
Athletic essentials are a growing market that is driven by global fitness trends and the growing importance of health-conscious lifestyles. These items offer both practicality and performance, which makes them a top choice for business in 2025.
How to sell products online in 2025 in 7 easy steps
In 2025, selling products online requires a careful strategic approach, the right tools, and a clear understanding of how the digital marketplace works. Here are steps you can follow to set up your online store for success in 2025:
1. Define your website’s purpose and goals
What are you trying to sell online? What are your website’s goals? Before you start selling products online, identify what kind of product you are going to sell. Online products are broadly categorized into two: commoditized and niche products.
Niche products require a more specialized, targeted website, while commoditized products use a more generalized approach to reach a larger audience. Once you’ve identified what kind of products to sell online and your website’s goals, it will be easier for you to choose the best platform to use.
2. Choose the right eCommerce platform
Build your online store with a reliable platform like Domain.com that offers all-in-one services when you use its website builder services. Its website builder plan includes a custom domain, web hosting, and AI tools to help you easily set up your online store.
3. Set up your online store
Choose a strong domain name and reliable web hosting to ensure a strong foundation for a successful online store. Prioritize a mobile-responsive design, as a seamless shopping experience is essential for attracting and retaining customers across devices. Additionally, make sure to prioritize uptime, security performance, and customer support to create a safe, and enjoyable shopping experience for your clients.
4. Optimize for search engines
As you set up your online store, maximize different tools such as Google Trends to analyze the Google Trends data. This helps you identify which search queries have the highest search volume, indicating strong market popularity. Use this data to optimize your store to help you rank better on search engines and drive organic traffic to your site.
5. Promote your products on online channels
Aside from search engines, you can use social media to promote your products. Strategies such as influencer marketing and keeping a consistent posting schedule can help you engage with more potential customers on Facebook and Instagram.
Combine this with paid ads, email marketing, and retargeting campaigns to build brand awareness and loyalty.
As you promote your products online, you can offer discounts or free shipping to attract more customers. More importantly, maintain profitability — make sure to calculate the cost of each mark-down and factor in costs of goods sold, advertising, and shipping so they don’t eat your net profits.
6. Streamline order fulfillment and customer support
Integrate logistics solutions like dropshipping or third-party fulfillment to ensure fast, efficient shipping. Providing excellent customer service, promptly addressing concerns, and clear communication will help build trust and repeat business. This will result in increased brand loyalty from your customers.
7. Leverage analytics to improve your business
As your online store progresses, track its performance using tools like Google Analytics and social media metrics to measure growth. You can use this data to refine your marketing strategies and scale your product offerings, expanding into profitable niches and attracting a broader customer base.
Get ready to sell online in 2025 with Domain.com
Selling products in 2025 offers immense potential, especially with the right tools and strategies. From health-conscious consumers looking for niche products to tech-savvy shoppers buying the latest gadgets, the opportunities in the online business world are endless.
Domain.com is your go-to partner for building your website and establishing a successful eCommerce brand. With customizable templates, SEO-friendly tools, and secure hosting, you’ll have everything you need to attract potential customers and boost your eCommerce sales.
It’s time to take action. Take the first leap in selling online with Domain.com today and bring your product ideas into a thriving online business!
