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How to Create a Marketing Plan for Your Business

You’ve launched your business, created your website, and opened your digital doors... so, where are all your customers? No matter how beautiful and functional your site is, you can’t gain traction and build a successful business if no one knows about it. Sure, you can craft a few social media posts and create some flyers,

How to Identify Your Ideal Customer

When it comes to starting a business, or building an e-commerce website, there are some things you must know in order to be successful — like who your ideal customer is. Why is that so important? Well, your business, as great as it is, isn’t for everybody. Some folks will love what you offer and