Google Analytics can look intimidating — at first, it seemed that way for the author of this post. If you aren’t familiar with Google Analytics then you’ll likely recognize some of these questions: What is Google Analytics?How does it work?Is Google Analytics a marketing platform?I don’t understand how to set up Google Analytics on my
What actions do you want customers to take on your website? Depending on your business it may vary from purchasing a product, getting more information, subscribing to your blog, or donating money to your cause. When a customer completes the action you want them to take it’s called a conversion. You can encourage conversions by
If you’re trying to launch your first website, you’re probably dealing with information overload. There are these things called domains you need to buy, web hosting services, website builders, and then HTML, CSS, and other coding languages are woven into this double helix of jargon that’s constantly evolving. If you’re a bit confused, worry not.
In our digital age of smartphones, tablets, and laptops, a company’s website design is vital as it influences how long online customers browse their site. A solid, good website design is intuitive, easy to use, looks great, and suits the target demographic. On the other hand, a poorly designed website will frustrate and turn away
If your small business or brand is coming together, the next crucial and somewhat scary step ahead of you is to create a website. But what do you if you can’t afford to hire a developer and have no knowledge of coding? Fortunately for you, there is the website builder: a tool that allows anyone
In the early days of the internet, many businesses could get away with not having an online presence, especially since it required hiring a professional coder to create a website. However, a lot has changed. These days, thanks to the creation of website builders, even mom-and-pop-shops or at home bloggers can easily create their own