Hey bloggers, is email marketing part of your blog strategy? It should be. Email marketing takes your blog to the next level: They’re a match made in heaven. Email marketing and blogging: The perfect pair. Have you ever seen one of those couples so perfectly in love it’s hard not to be jealous? They’re in
Are you thinking about starting a blog? According to Statista, there are around 31.2 MILLION bloggers in the USA alone. So if you’re ready to start blogging, you’re in good company. If you’re curious as to how to start blogging then stick around as that’s the focus of this post. We’ll be discussing: Starting your
Blogging for a living … is it possible? Seems too good to be true, doesn’t it? That’s what I thought too, so I turned to our resident Marketing Guru, Bethany, who manages our Customer Lifecycle Marketing Program (CLM), and runs a kickass blog on the side. Bethany, our resident marketing and blogging guru. Now, from
What do you think of when you hear the word "design?" No matter where you look, design is all around you. It's central to everything — from the way we navigate a commute to work all the way to every aspect of the technology and software that we interact with. There's no doubt that design
What keeps someone interested in your website? Is it the striking colors you chose to use in your design? Is it the fancy way your website scrolls? Probably not. Good content is what keeps your website visitors engaged and interested in your site. But, "good content" is a little vague, isn't it? We think so,
SEO: just another buzzword or a website essential? If that’s what you’re thinking, we’re delighted to tell you that nothing could be further from the truth. If you have a website, you’ve likely heard of SEO, and with good reason — it isn’t going anywhere. Understanding and implementing SEO fundamentals directly contributes to increased digital
Google Analytics can look intimidating — at first, it seemed that way for the author of this post. If you aren’t familiar with Google Analytics then you’ll likely recognize some of these questions: What is Google Analytics?How does it work?Is Google Analytics a marketing platform?I don’t understand how to set up Google Analytics on my
What actions do you want customers to take on your website? Depending on your business it may vary from purchasing a product, getting more information, subscribing to your blog, or donating money to your cause. When a customer completes the action you want them to take it’s called a conversion. You can encourage conversions by
If you’re trying to launch your first website, you’re probably dealing with information overload. There are these things called domains you need to buy, web hosting services, website builders, and then HTML, CSS, and other coding languages. If you’re a bit confused, worry not. In this guide we’re going to: Break down the differences between
In our digital age of smartphones, tablets, and laptops, a company’s website design is vital as it influences how long online customers browse their site. A solid, good website design is intuitive, easy to use, looks great, and suits the target demographic. On the other hand, a poorly designed website will frustrate and turn away
