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Knowledge Base

How to Create or Manage a Logo Using LogoBuilder

Note: Only clients with Website + Marketing and eCommerce should follow these instructions.

Overview

When starting a new business, getting caught up in website design, showcasing products, and generating sales is easy. However, it's crucial not to overlook the importance of having a well-designed logo. A good logo can be a game-changer and make all the difference for your brand.

LogoBuilder is a user-friendly tool that enables you to:

  • Refine your logo with AI assistance.
  • Add your logo to your site, shop, or business card
  • Export your logo in several file formats
  • Merchandise integration via Zazzle

In this article, we will discuss:

Create a Logo in LogoBuilder

  1. Log in to your Account Manager.
  2. Based on your plan, follow the steps below to access your Website Builder dashboard:
    • eCommerce
      Click eCommerce on the left side of the navigation menu.
      • If you have only one eCommerce product, you will be automatically directed to your Website Builder dashboard.
      • If you have multiple eCommerce products, click LAUNCH next to the product you would like to manage.
        Launch Website Builder
    • Website or Website + Marketing
      Click Websites on the left side of the navigation menu.
      • If you have only one Website or Website + Marketing product, look for Edit Website on the right, and click LAUNCH WEBSITE BUILDER to enter your edit website page.
        Launch Website Builder
      • If you have multiple Website or Website + Marketing products, click LAUNCH WEBSITE BUILDER next to the plan you want to manage.
        Launch Website Builder

  1. On the left navigation menu, select Branding and click LogoBuilder.
  2. If this is your first time using the LogoBuilder, click the Create your logo button.
    Create a Logo in LogoBuilder
    Otherwise, click Create logo at the top-right corner of the page.
    Create a Logo in LogoBuilder - Create Logo
  3. Input your brand name in the designated field and let the AI generate eye-catching logo options based on the information you provided.
    Create a Logo in LogoBuilder - Brand Name field
  4. Although optional, you can include a slogan in the design creation.
    Create a Logo in LogoBuilder - Slogan field
    If you need help developing a slogan, you can use the AI Writer feature by clicking the button with the three-sparkling icon in the Slogan field. You can learn to use this feature by using the AI Writer section.
  5. Choose a design from the options provided and customize it to your liking.
    Create a Logo in LogoBuilder - Sample
  6. Start customizing your logo.
    Create a Logo in LogoBuilder - Image showing LogoBuilder Editor
    The right-hand variations panel updates in real time and gives suggestions and clickable options that auto-load into the main LogoBuilder panel.

Edit the Logo

LogoBuilder's left navigation allows you to customize your logo. The variations panel on the right updates live and suggests different options.

In the logo editor tab, you can make changes to the following elements:

Name
Create a Logo in LogoBuilder - Image showing LogoBuilder Editor

In the name tab, you have the option to customize your brand name in the following ways:

  • Choose whether to display your brand name in a single line or multiple lines.
  • You can toggle the capitalize button to display your brand name in all capitals.
  • Adjust the slider to change the mix of colors between the primary and secondary color swatches.
  • Customize the font size of your brand name within the logo.
  • You can also change the letter spacing to your liking.
  • Furthermore, you can alter the line height and spacing when the multiline option is turned on.

Slogan
Create a Logo in LogoBuilder - Image showing Slogan Menu

In the slogan tab, you have the option to perform the following actions:

  • Adding or editing a slogan.
  • Choose the number of lines in which the text is broken down.
  • Adjust the font size of your slogan.
  • Modify the line height and spacing between the brand name and the slogan.
  • Add a line design and change the alignment of the text for shorter slogans.

The Variations panel under Layout explicitly controls the horizontal line in the logo. Select the corresponding variation output in the Layout tab to remove the line.

Symbol
Create a Logo in LogoBuilder - Image showing Symbol Menu

You can modify the following in the Symbol tab:

  • Add, replace, or remove a symbol to your logo.
  • Resize symbol.
  • Adjust margins around the symbol.
  • Choose symbol placement within the logo.

Colors
Create a Logo in LogoBuilder - Image showing Colors Menu

When designing your logo, you can select four theme colors from the colors tab. There is a library of preset color themes categorized as Bright, Minimal, and Pastel.

To explore these themes, click on Explore colors. To apply your theme, click on it in the panel, which will automatically apply to your logo.Image showing Color Options

  • If you can't find a suitable theme, click Load More to load additional preset themes.
  • If you would like to use a color of your choice, you can easily do so by selecting the Swatch square you want to customize. Next, use the color slider or enter a hex color code to set the desired color. Additionally, you can select a different swatch color for each logo element. However, a warning message will appear if there is a conflict between the color choices.Image showing Color Swatch Options

Merch
Create a Logo in LogoBuilder - Image showing Merch Menu

Within the merch tab, you can do the following:

  • Select different types of merchandise featuring your logo
  • Customize merchandise using Zazzle

Shape
Create a Logo in LogoBuilder - Image showing Shape Menu

In the Shape tab, you can perform the following actions:

  • Display or conceal a background shape.
  • Select whether you want the shape filled or displayed as an outline.
  • Modify the width of the line.
  • Adjust the margin of the shape of the text.
  • Change the actual shape itself using the Variations panel on the right-hand side. This includes circles, squares, highlight elements, and more options.

Save, Preview, and Download the Logo

Navigation Bar
Create a Logo in LogoBuilder - Image showing Navigation Bar

On the top navigation, you will find the undo or redo buttons that allow you to edit any changes you have made. When you are done designing your logo, you can save it to your account. Additionally, you can preview your logo to see how it will look on various platforms, such as t-shirts, signage, social media, and more.

Preview
Create a Logo in LogoBuilder - Image showing LogoBuilder Preview

This tool will help you preview your logo on social media and promotional items, such as shirts, mugs, and stickers.

Once you have finished editing your logo, it is ready to download.
Create a Logo in LogoBuilder - Image showing Download Logo

The zip file for the logo pack includes various versions of the logo, such as high and low resolution, favicon, social media images, vectors, and more.

Use the AI Writer

Learn how to use the AI Writer to write slogans by following the steps below.

If you want more information about how the AI Writer feature works, visit How AI Writer Works.

  1. After clicking the AI Writer button, a minimized page appears on your screen. Click the Optional drop-down to see more important options, as shown in the image below.
    Create a Logo in LogoBuilder - AI Writer
    • Post Topic – Type a short topic on the post you want to generate.
    • Language – Search for available languages by clicking the drop-down menu. English is set as the default language.
    • Keywords – Enter keywords to generate ideas. Add multiple keywords by pressing Enter.
    • Tone – When creating a blog, choosing a tone that matches the message you want to convey to your audience is important. You can select multiple tones by clicking on the provided field and choosing the appropriate options. The default tone selected is Professional.
  2. Click WRITE MY IDEA once all fields are completed, and the result will be generated automatically.
    Create a Logo in LogoBuilder - Write my Idea button
  3. After filling out the Slogan field, a template containing the Brand Name and Slogan you entered will be generated. This template will be added to a collection of multiple templates available for you to use on the right side of the page. You can scroll down to view more templates.
    Create a Logo in LogoBuilder - Logo Sample

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