Where you show up matters—especially when you're connecting with customers across Australia.
A .au domain helps you establish a clear presence in Australia, making it easier for people across Australia to recognize, trust, and choose your brand.
Whether you're running a business, launching a service, or building your online presence, a .au domain gives you a strong local foundation from the start.
What is a .au domain—and why does it matter?
A .au domain is the country code top-level domain (ccTLD) for Australia. It’s used by businesses and individuals looking to establish a presence in the Australian market.
Using a .au domain helps signal that your brand is relevant to local audiences, making it easier to build trust and connect with customers across Australia—from local communities to national audiences.
.au domains are regulated by auDA (the .au Domain Administration), which helps maintain trust, reliability, and relevance across the Australian domain space.
Customers in Australia are more likely to trust and engage with businesses that use a recognizable .au domain.
A .au domain makes it clear that your business is connected to the Australian market.
Keep your online identity aligned with your audience and location.
Find relevant, available names compared to more saturated global extensions.
Check availability for your preferred domain name
Make sure you meet the Australian presence requirements
Secure your domain and start building your online presence
A .au domain works well for:
If your audience is in Australia, a .au domain helps you connect with them more effectively.
A .au domain helps you build credibility and relevance in the Australian market from the start.
Because your domain should reflect where your business belongs.
A .au domain name is the country code top-level domain for Australia. It is used by businesses and individuals who want to establish an online presence in the Australian market.
To register a .au domain, you must have an Australian presence. This can include being an Australian citizen or resident, owning a registered business in Australia, or having a registered trademark in the country.
The Australian presence requirement means you must have a valid connection to Australia to register a .au domain. This helps ensure that .au domains are used by relevant businesses and individuals.
You don’t need to be physically based in Australia, but you do need to have an Australian presence. This can include having a registered business, trademark, or other valid connection to the Australian market.
A .au domain is a shorter, more direct version of the Australian domain, while .com.au is traditionally used by commercial entities. Both require an Australian presence, but .au offers a more concise option.
Search engines treat all domain extensions the same, but a .au domain can help improve relevance for Australian audiences, which may positively impact local search performance.
Yes. Individuals can register a .au domain as long as they meet the Australian presence requirements.
