Make it in Italy with a .it domain

A .it domain does both. It connects your name to Italy—whether you're targeting the market or creating something that feels distinctly Italian. From global brands entering Italy to startups building something memorable, a .it domain gives you the flexibility to position your brand your way. Secure a .it domain that connects your brand to Italy—before the best names are taken.

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dot com and other floating top level domains

What is a .it domain—and why pick it?

A .it domain is the country code top-level domain (ccTLD) for Italy. It's widely used by businesses and individuals looking to connect with Italian audiences or align their brand with Italy. Beyond geography, a .it domain carries strong associations with design, quality, and craftsmanship—making it a natural fit for brands that want to reflect those values. .it domains are managed by Registro .it, part of the Italian National Research Council (CNR), ensuring reliability and trust across the domain space.

Why choose a .it domain?

Connect your brand to Italy

A .it domain instantly associates your name with Italy, helping customers understand your focus and relevance.

Align with Italian identity and quality

Italy is known for design, craftsmanship, and culture. A .it domain can reinforce those associations in your brand.

Create something memorable

Short, expressive domain names are easier to remember and more impactful.

Stay flexible across use cases

Whether you're targeting Italy or building a global brand, a .it domain gives you room to adapt.

Search, buy, and register your .it domain name today

 

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How to register a .it domain

Step 1. Search for your .it domain

Find a name that fits your brand or idea.

Step 2. Check eligibility

Confirm you meet the registration requirements.

Step 3. Complete your registration

Secure your domain and start building.

Who should use a .it domain?

A .it domain works especially well for brands and individuals who want to connect with Italy or leverage its associations. Here's where it fits best:

  • Brands targeting customers in Italy
  • International businesses entering the Italian market
  • Fashion, food, and lifestyle brands aligned with "Made in Italy"
  • Startups and creators building short, expressive brand names
  • Teams using domain hacks for products or campaigns

What makes a .it domain a strong choice

A .it domain gives you more than a web address—it gives you positioning.

  • Signals relevance to Italian audiences
  • Reinforces brand identity and perception
  • Supports creative and flexible naming
  • Offers opportunities for short, memorable domains
  • Connects your brand to Italy's global reputation for design and quality

A .it domain name is the country code top-level domain for Italy. It is used by businesses and individuals to connect with Italian audiences or align their brand with Italy.

.it domains can be registered by individuals and organizations located within the European Economic Area (EEA), as well as in certain other eligible countries.

To buy a .it domain, search for your preferred domain name, check availability, confirm eligibility, and complete the registration process.

Yes. Registration is limited to individuals and organizations within eligible regions, but the requirements are straightforward for most European and international businesses.

Yes. While .it domains are commonly used for targeting Italy, they are also used globally for branding, creative naming, and domain hacks.

Registro .it is the official registry that manages .it domain names. It operates under the Italian National Research Council and oversees domain policies.

Search engines treat all domain extensions equally, but a .it domain can improve relevance when targeting Italian audiences.