When customers already know they want to buy, your domain should make that clear from the very first click.
A .kaufen domain is built for e-commerce businesses, retailers, marketplaces, and online sellers targeting German-speaking customers. Because “kaufen” means “to buy” in German, the extension immediately signals shopping, products, and purchase intent online.
Whether you're launching an online store, promoting products, running ecommerce campaigns, or building a retail brand, a .kaufen domain helps create a more relevant and recognizable shopping experience online.
A domain built for selling online
A .kaufen domain is a generic top-level domain (gTLD) designed specifically for e-commerce businesses and online selling experiences targeting German-speaking audiences.
Unlike broader domain extensions that can feel generic or disconnected from e-commerce, a .kaufen domain immediately communicates buying intent and commercial relevance.
Today, .kaufen domains are used by businesses and sellers looking for a more descriptive and locally relevant way to connect with customers online.
Because “kaufen” means “to buy,” a .kaufen domain instantly communicates that your website is focused on products, shopping, or ecommerce.
Localized domain extensions can help businesses feel more relevant and recognizable within regional markets.
A .kaufen domain feels intuitive for online stores, retail promotions, digital catalogs, and shopping campaigns.
Compared to crowded traditional extensions, .kaufen domains can offer better availability for descriptive and product-focused domain names.
Check availability for your preferred domain name.
Select the registration period that works best for your ecommerce business or brand.
Secure your .kaufen domain and start building your online presence.
A .kaufen domain works especially well for:
If your business is centered around selling products online, a .kaufen domain helps make that intent clear from the start.
A .kaufen domain helps ecommerce businesses build more relevant and recognizable shopping experiences online.
Because your domain should support the way customers shop online.
A .kaufen domain is a generic top-level domain (gTLD) designed for ecommerce businesses, online stores, and product-focused websites targeting German-speaking audiences.
“Kaufen” is the German word for “to buy,” which makes .kaufen domains especially relevant for ecommerce and online shopping websites.
A .kaufen domain works well for ecommerce businesses, retailers, marketplaces, online stores, product catalogs, and brands targeting German-speaking customers.
Yes. A .kaufen domain immediately signals buying intent and ecommerce relevance, helping customers recognize your website as product or shopping-focused.
Yes. .kaufen domains are generally available worldwide and can be used by businesses targeting German-speaking markets internationally.
Search engines do not rank websites differently based on domain extensions alone. However, a .kaufen domain can help create clearer topical relevance and stronger recognition for ecommerce-focused websites targeting German-speaking audiences.
To register a .kaufen domain, search for your preferred domain name, check availability, choose your registration term, and complete checkout.
