10 ways to show your blog some love

Valentine’s Day—no matter how you celebrate, remember to include your blog in the festivities. We promise that if you treat it well, it’ll take care of you in turn.  

Starting a blog allows you to connect with people who have similar interests all over the world. Some use blogs for their side hustles, while others depend on them as a primary source of income. Some businesses use blogs to share their expertise and promote their brand.  

Regardless of the reason, your blog is important, and a little love and attention can help it thrive.  

10 charming ways to improve your blog  

Just like any relationship, your blog needs commitment and hard work. Use these 10 valuable tips to enhance your blog.  

1. Update your old content 

Many people focus on the “new”—new blog posts, infographics, and videos —thinking fresh content will increase their site traffic. Sure, that’s true to an extent, but that doesn’t mean brand new is always better.   

While Google loves new content, it also considers updated content when crawling your site for SEO. It’ll note your updates, which can lead to your content seeing a bump in the search engine results page (SERPs).   

One advantage of older content is its existing link authority and traffic. Link authority determines your site’s credibility based on the quality of links pointing to it. When enough reliable sites link to you, Google recognizes your content as trustworthy.   

When you add traffic into the mix, Google knows other people find your content reliable and useful.  

A bonus to refreshing your content is that people are less likely to bounce off web pages that aren’t full of outdated links and information. Outdated information will make your blog less credible.   

2. Create a content calendar  

As mentioned previously, Google loves new content. Creating a calendar helps you stay on track with your updates and plans for future posts.  

There are a variety of tools at your disposal for creating content calendars. A quick Internet search shows many free options, or you can use built-in calendar features in trusted platforms such as Google Workspace, along with a host of other familiar and user-friendly features they offer.  

You can also use a cloud-based calendar to plan with other content collaborators, regardless of their location.  

3. Verify your blog’s mobile responsiveness  

Statista estimates that there will be 6 billion mobile users globally by 2026. Chances are, most of your visitors want to catch up on your blog from their mobile devices. That’s why you must ensure it’s a pleasant experience for them.   

No one wants— or has the time— to drag their finger across their screen to read a sentence. Instead, they’ll leave your site. Keep responsive design in mind when designing and working on your blog. This means your website adapts to look good and work well on any device.  

You don’t need to code to create a mobile responsive site, so relax. Any good website builder immediately includes a mobile optimization feature.  

Additionally, optimizing your site for mobile improves your SEO.  

The easier it is to use your site, the more visitors will stay to browse. And the longer your visitors stay, the more Google sees your site as relevant.   

4. Check your blog’s speed  

Do you know what else will drive away your visitors? A super slow-loading blog. Why should they stick around when there are 200,000 active websites on the Internet that they could be browsing, all loading fast?  

While love is patient and kind, your blog visitors don’t have time to waste. Use a free resource, like Google’s PageSpeed Insights, to better understand your site’s loading time.  

If your loading time is abysmal, poor, or even mediocre, try to:  

  • Optimize your images  
  • Reduce your featured blog posts  
  • Go easy on the ads  
  • Update your plugins  

5. Audit your plugins  

Even if you get a high score on your PageSpeed Insights review, you should still review all the plugins you’re using.  

Plugins add features to your website without needing to code. They can be contact forms or SEO tools. However, outdated plugins can slow your site or cause security vulnerabilities.   

If you find outdated or broken plugins, immediately update or delete them. Like relationships, sometimes, letting go is better for everyone overall.   

Be sure to back up your blog before making any big changes. This way, if something goes wrong, you won’t lose your important files.  

6. Add an email signup form to your blog  

It’s high time you introduced your blog to email marketing. Statista’s data anticipates email users will grow to 4.89 billion in 2027.   

Since plenty of people check their email every day, adding an email signup form to your blog is one of the easiest ways to promote and increase repeat readership. Stay top of mind with your readers by meeting them where they’re likely to be, in their inbox.   

Here are some quick tips when getting started:  

  • Put the form in visible spots like the header, footer, or sidebar  
  • Use a pop-up or slide-in form to grab attention  
  • Offer something valuable, like a free guide or discount, for signing up  
  • Keep it simple—only ask for a name and email  
  • Use a clear call-to-action  

7. Network with other bloggers  

Maintaining your blog can sometimes seem intimidating, but you can get help.   

There are plenty of resources on the Internet. We’ve got helpful content and knowledge-base articles to assist you as best as we can, but nothing beats talking to experienced people.  

With the right network, you can turn to other bloggers when you have questions about your blog. Odds are they’ve experienced what you’re going through and can help guide you through it.  

And that’s not all networking with other bloggers is good for. Once you get to know other bloggers, you can try:  

  • Guest posting on each other’s blogs 
  • Contributing to supplementary content together, like podcasts, webinars, or giveaways  
  • Boosting your backlinks by sharing each other’s content  

But don’t overdo it! Spamming each other’s blogs with irrelevant links looks bad to your readers and search engines.   

8. Build trust through social proof  

If you want readers to trust and share your content, you need to show that you’re credible. Social proof is simple: when people see others trust and engage with you, they’re more likely to do the same.  

Here’s how to build it:  

  • Respond to comments and connect with your readers  
  • Start social media groups where your audience can engage and share ideas  
  • Post testimonials or reviews from people who have found value in your content or products  
  • Build partnerships with popular bloggers   

9. Insert eye-catching graphics   

Did you know that the word “blog” is a shortened version of a weblog?  

Since blogs started as online journals, it makes sense that they’re heavily reliant on words. That dependency on written content won’t change, but it doesn’t mean you can’t spice things up a bit.  

A little variety never hurts anyone, so consider adding any of the following types of content into the mix:  

  • Video  
  • GIFs  
  • Photos or images  
  • Infographics  
  • Graphs or charts  
  • Webinars  
  • Q&A with readers or guests  

But the graphics aren’t just for decoration. Blogs with images get twice the social shares than those without one. Plus, images with the correct alt text help Google assess your site. When search engines understand your site better, it leads to better rankings and traffic.  

10. Implement Google Analytics  

To get the most out of your blog, it needs constant maintenance and optimization. Luckily, Google provides a free tool that helps you understand your blog’s performance and where it can be improved.  

Google Analytics is a great resource for analyzing your site. You can learn where your visitors come from, how long they spend on your site, where they bounce, and more.   

These insights can then be applied in different ways to optimize your blog and increase its revenue.  

Optimize your blog with convenience  

Take these tips to heart when working on your blog, but don’t feel as though you have to tackle them all in one day.  

Managing your blog should be an enjoyable experience, so go ahead and plan out which improvements and optimizations you’ll start with, and set goals to accomplish them. Once those are checked off your list, move on to the next tip and knock that one out, too.  

If you don’t have a blogging website yet, Domain.com can help you get started with the essentials. Share your ideas to the world with confidence.  


Claire Sy
Claire Sy

Claire is a Content Marketing Writer at Domain.com. Although she’s just started her content marketing journey, she’s eager to write compelling articles while learning more about the SEO and marketing world. Growing up, Claire had always loved reading, but she started taking an interest in writing through poetry and stories. She also likes playing chess in her spare time.

Claire Sy
Claire Sy

Claire is a Content Marketing Writer at Domain.com. Although she’s just started her content marketing journey, she’s eager to write compelling articles while learning more about the SEO and marketing world. Growing up, Claire had always loved reading, but she started taking an interest in writing through poetry and stories. She also likes playing chess in her spare time.